But infact we r getting lot more bollywood films nowadays specially on star/disney, zee has big bollywood library but does not utilise it well. .sony is far far behind and viacom18 doing gr8 with Cineplex Bollywood but channel still not well distributed. 2014 to 2018 was worst period for bollywood films on tv as dubbed south indian films took major airtime and there was too much repetition. Right now star/disney best in content strategy