These kind of films do not work on TV which is why i always point out that Star India is misjudging TV audience taste by relying too much on them. Zee is far better in maintaining balance among all kinds of cinema. Look how Stree, Badhaai Ho, Sanju Luka Chuppi have not done well barring first premiere which is more of a hype generated rating. On other side look at Total Dhamaal.. It is a superhit on TV.
Broadcasters need to consider the fact that smaller towns or villages hardly have cinema halls and those having r expensive.... Unfortunately single screen halls have shut down in most places thus large no. of people cannot watch films in theaters and TV becomes the leading medium for movie consumption.
This barometer of seeing movies as successful or flop by revenue earned from cinema halls is not full proof. Multiplex Cinema will not work on TV, Mass Appealing may or may not work in theatres but r hit on TV while many films which do not create buzz owing to lesser known faces or promotions tend to again prove winner on TV... For example - Ramaiya Vastavaiya, Tarzan - The Wonder Car,etc