Viacom 18 really doing justice to their Bollywood Movie Library (which they kept to use for Colors Cineplex Bollywood) by telecasting on MTV with HD Feed on MTV HD+ on the Slot named "MTV MATINEE" Reserved for Every Saturday & Sunday from 12 pm onwards.
Many DPO does not have Colors Cineplex Bollywood on their Platforms.So telecasting Pure Bollywood Movies on MTV is now Win-Win situation for both Subscribers and Broadcaster.
"Kal Ho Naa Ho" HD Feed on MTV HD+
Video and Audio Quality for the HD Feed is Just Fantastic......
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Tomorrow's Schedule is "Mastii" (Vivek-Amrita-Ajay) at 12 pm on MTV / MTV HD+
Actually they air those films on MTV which r usually not aired on Colors Cineplex Bollywood.... Even Zee does same for many movies which find space on Zing rather than main movie channels.
Sure, they r utilising library well by accomodating films across channels but it is not the case as u stated of airing CCB library on MTV