Discussion Satellite rights of Hindi movies

Viacom 18 really doing justice to their Bollywood Movie Library (which they kept to use for Colors Cineplex Bollywood) by telecasting on MTV with HD Feed on MTV HD+ on the Slot named "MTV MATINEE" Reserved for Every Saturday & Sunday from 12 pm onwards.
Many DPO does not have Colors Cineplex Bollywood on their Platforms.So telecasting Pure Bollywood Movies on MTV is now Win-Win situation for both Subscribers and Broadcaster.

"Kal Ho Naa Ho" HD Feed on MTV HD+👇
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Video and Audio Quality for the HD Feed is Just Fantastic......
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Tomorrow's Schedule is "Mastii" (Vivek-Amrita-Ajay) at 12 pm on MTV / MTV HD+

Actually they air those films on MTV which r usually not aired on Colors Cineplex Bollywood.... Even Zee does same for many movies which find space on Zing rather than main movie channels.
Sure, they r utilising library well by accomodating films across channels but it is not the case as u stated of airing CCB library on MTV
 
"Jab Tak Hai Jaan" Now Playing on Sony WAH
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But again IMO this is not the Appropriate Slot for this YRF Movie. The Slot of "Deewana" @ 12.30 pm can be altered with "JTHJ" which can gain far better TRP for both Paid Platforms as well as DDFD.

Actually this movie is not suited for mass audience hence on flagship channel it is quite difficult to give prime slot to this movie. Sony even does not give much more popular films key prime slots so expecting this has very less possibility but yes it can air sometimes exclusively on MAX HD at afternoon slot. It is enough at the moment even if they r giving morning slots to such films on SD chs.
 
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