aaryan_05
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- 28 Dec 2022
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So VVC films are most likely to shift to disney -star after they expire from sonyVVC films r definitely expiring. Bhool Bhulaiya 2 , Jhund etc. r new bollywood movies which must have got good ratings on sony hindi movie channels hence these must have been shown often....sony has few of such new movies most r offbeat movies which have limited appeal. Although sony has good bollywood films (old or new) in their movie library but i assume bcoz of their strong focus on dubbed south indian movies over last many years there must have surely been somewhat shift of bollywood audience towards disney-star hindi movie channels which airs excellent content in this segment and has built a robust bollywood + dubbed hollywood movie audience base in hindi movie channels genre....thus sony may be finding it difficult to get desired ratings even for good bollywood films though again they r trying to improve since last year or so and hopefully they will gan back the lost bollywood movie audience base in a gradual manner.
New popular movies even attract more premium ad slot rates hence that is another major reason why Bhool Bhulaiya 2 would be airing often. Also this is another movie which is likely to lose appeal in long run thus its maximum potential can be leveraged in best manner only in short run. Coolie No.1, Bhool Bhulaiya, Gadar etc. have tremendous repeat value which 99.9% of today's bollywood movie lack. KGF 2 again is a very popular new movie hence airing often, have not watched it so cannot say if it holds strong repeat value or nor