"Bhaag Milkha Bhaag (2013)" renewed by Viacom18 (home production movie), maha premiere on 28th October, Saturday, 8PM on Colors Cineplex SD/HD.
This movie is an underrated masterpiece, thankfully Star India gave it proper airing at various watchable slots across its channels, only in last year or so they reduced the frequency of airing .....hopefully Viacom18 will provide adequate slots to this movie rather than keeping it restricted to special occasions or showing it mostly during watershed hours
Generally speaking Viacom18 and Zee needs to now focus on airing more bollywood content else it might as well land up in situation like Sony where ignoring bollywood movies not only lead to depletion of its bollywood audience base but even many banners shifting to rival broadcasters maybe as they felt their movies r not getting proper visibility on sony network hindi movie channels, as soon as sony entered merger with zee then goldmines too ended agreement with sony hence they had to let go off many dubbed South Indian Movies too as the shift till continues....thankfully post all thus since last year or so sony has improved upon giving more airtime to bollywood content on its channels.
As i have observed Zee too is not getting desired ratings for even popular bollywood films aired on its channels,,by that i mean the full potential of how much ratings such movies can fetch is not being achieved which primarily again indicates that bollywood audience has drifted away so zee needs to again focus on rebuilding this base like Disney-Star has done in last 4 or 5 years thereby being only broadcaster whose hindi movie channels are driven mostly by bollywood content and get great ratings for all movies
