Jayantilal Gada will auction Pushpa 2's satellite rights like he did for RRR
According to sources close to the development, Jayantilal Gada has bagged the Telugu, Hindi, Tamil, Malayalam, and Kannada language satellite rights of Pushpa 2. “Jayantilal Gada is a leading player in the satellite market and has done a blanket language deal with Mythri for Pushpa 2. He will now re-sell the rights to satellite players based on the bids received. The film is extremely hot in the market and there is big demand from the TV players to acquire the showcasing rights of the Allu Arjun film for their platform,” revealed a source close to the development.
The source further added that there is a demand from the broadcasters despite the slump in the satellite market. “Allu Arjun films tend to do well on TV and the prices offered are at record levels in the new world. The satellite partners for all languages will be locked in the next 30 days,” the source added. Interestingly, Jayantilal Gada had acquired all language satellite and digital rights for the 2022 blockbuster, RRR too, and bagged great deals for them from the satellite and digital world.
The industry is buzzing with several figures around the acquisition price for a satellite of Pushpa 2, and we hear that the rate is around the Rs 80 crore mark. However, we were unable to verify this figure from officials close to the project. “This is the biggest deal in modern times due to the popularity of Allu Arjun and the franchise factor. The discussions with satellite players is underway,” concluded the source.
Allu Arjun films tend to do well on TV and the broadcasters have offered record prices for Pushpa 2 in the current times. Detailed Report
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