Sarfira will surely deliver great ratings on Star Gold Channels,reason being it is not only a very good movie but Disney-Star Hindi Movie Channels have the unique potential to garner best reach + viewership for bollywood + dubbed hollywood movies as over last 8 to years they have gradually built a very robust and loyal bollywood / dubbed hollywood movies audience base wherein competitors have lagged far behind in this aspect owing to their dubbed south indian movies centric content strategy.
Movies like Liger, Laxmi, Crakk, Selfiee, Ram Setu etc. which did not get much success in cinemas have proved to be hits on Disney-Star channels....also movies like Maidaan which r good but slow paced but performed poorly at theatres have been able to get good ratings on Star Gold..... In 2024 6 out Top 10 bollywood movie premieres happened on Star Gold delivering huge ratings....also older bollywood movies too get great ratings on their channels which is again a major positive as it gives them a differentiation over rival network hindi movie channels, any brand seeking to reach out to bollywood movies audience would have Disney-Star as top preference and even in Hindi Speaking Markets more so in urban areas Disney-Star Hindi Movie Channels perform extremely well hence again it gives them an edge on both parameters content strategy + reach