Bishnu15
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Sun Direct is a conglomerate designed to share risk between the Maran's Sun Network family and the Astro Group of Malaysia. Sun TV entered into a “Memorandum of Understanding” with the Astro group on January 27, 1997, since the government of India did not permit the application of KU band transponders for pay TV services, the plan was put on hold. After the DTH policy announced by the government in December 2007, Astro group occupied 20% stake in Sun Direct TV, the cost of stake estimated to be approximately $115 million. Sun Direct TV got registered on February 16, 2005. However, the failed launch of INSAT 4C resulted in a deficiency of transponders, postponement of launch. The service was finally launched on 18th of January 2008 after availability of transponders from INSAT 4B. Sun Direct was launched in Kolkata on 2008. At first it started with four Bengali Channels - Star Ananda (Now ABP Ananda) / Zee Bangla / Aakash Bangla (Now Aakash Aath) / ETV Bangla. Gradually it increased its Bengali count to 9. Gradually Star Jalsha / DD -Bangla / Sangeet Bangla / Discovery Bengali Feed / NGC Bengali Feed.
Besides the regular national and international channels, Sun was carrying four Bengali channels--Star Ananda, ETV Bangla, Zee and Aakash. According to D'Silva, the channels was selected watching the TRP figures.
Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as Indian Rupee symbol.svg 75(approximately). Currently basic monthly plan costs Indian Rupee symbol.svg 143(approximately).
Sun Direct spread rapidly across the country offering lowest pricing of DTH service in India. In the month of December, 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009, Company registered with one of the fastest growing DTH provider with 3 million subscribers within short span of time.
Sun Direct is an Indian direct broadcast satellite service provider. Its satellite service, launched in 2005, transmits digital satellite television and audio to households in India. Its primary competitors are cable television and other DTH service providers are Airtel digital TV, Reliance Big TV, DD Direct+, Dish TV, TATA Sky and Videocon D2H.
Article Source : Sun Direct soft launch in city - Financial Express
Besides the regular national and international channels, Sun was carrying four Bengali channels--Star Ananda, ETV Bangla, Zee and Aakash. According to D'Silva, the channels was selected watching the TRP figures.
Sun Direct offered subscribers a satellite dish and Set-top box for free and basic monthly plan as low as Indian Rupee symbol.svg 75(approximately). Currently basic monthly plan costs Indian Rupee symbol.svg 143(approximately).
Sun Direct spread rapidly across the country offering lowest pricing of DTH service in India. In the month of December, 2009, Sun Direct was launched in Mumbai, Country's financial capital and announced its pan India launch. By 2009, Company registered with one of the fastest growing DTH provider with 3 million subscribers within short span of time.
Sun Direct is an Indian direct broadcast satellite service provider. Its satellite service, launched in 2005, transmits digital satellite television and audio to households in India. Its primary competitors are cable television and other DTH service providers are Airtel digital TV, Reliance Big TV, DD Direct+, Dish TV, TATA Sky and Videocon D2H.
Article Source : Sun Direct soft launch in city - Financial Express
