MSM(Sony) has brought major football rights like FA Cup, La Liga & Seria A for a high price this year. In order to recover these investments, MSM is trying to get large money from DTH operators to avoid getting bankrupt :k
MSM(Sony) has brought major football rights like FA Cup, La Liga & Seria A for a high price this year. In order to recover these investments, MSM is trying to get large money from DTH operators to avoid getting bankrupt :k
MSM is far from going bankrupt. The profits it makes from IPL covers all the expenses of the other properties and still makes its sports business profitable. Regarding pricing, MSM paid much less this time around as there was no interest from Star which is now focussed on all Sports which is India based.
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