Can u explain second pointDisney knows it will earn more with jio than sony so wont go.
Also if disney goes with sony their masters in WSJ will woop their ***
Can u explain second pointDisney knows it will earn more with jio than sony so wont go.
Also if disney goes with sony their masters in WSJ will woop their ***
The issue isn't pricing. It is distribution.Well this is very wrong argument. If the issue is pricing then there are alternative strategies available - to grab eyeballs. And compensate the subscription money by advertisers. And the decline of linear is worldwide phenomenon and not just Indian market issue. World over the corporations are struggling to keep up with demands of customers and the impact of technology in broadcasting business.
so the buzz is innovation and engaging people in much wider way in comparison to traditional way - they have been operating for so long. And also let's not paint someone as villian i.e. TRAI. The pricing control is necessary - as channels were charging exuberant amounts - and was serving garbage to customers. And they doing the same - only the cost is restricted.
Having multiple channels - to hide actual viewership - was being used by discounting the high cost channels - in bouquets.
Having said that - smaller channels like Goldmines etc. are doing a very decent job on this. While the bigwigs are struggling - something to be learnt here.
I think @StoriesWithPK bro can explain it betterCan u explain second point
Top TV network Star streaming movies/programs on its app for free, still they are facing losses due to not getting sufficient ad revenue.The issue isn't pricing. It is distribution.
I don't know if TRAI is responsible for this or not.
Why wouldn't any broadcaster target the 400-700 million mobile devices in India?
In US, The CW get majority of their viewership from the free app.
In UK, BBC iPlayer & Channel 4 provides free programming in their apps for UK TV License holders.
Indian media companies were worried that providing free channels would eat into their linear market revenue when the audience has already shifted to digital.
Advertisers follow where the eyeball goes.
Well I think just making them free will not work.Top TV network Star streaming movies/programs on its app for free, still they are facing losses due to not getting sufficient ad revenue.
Free is for publicity (like Jio cinema), but not sustainable for long term. See Netflix strategy, acquiring big movies, stream for premium.Well I think just making them free will not work.
Jio Cinema is prime example for it - where primary content is free - except for premium english content.
Here STAR is making it free - but the content is stale - and when we compare it with JIO all it's releases are free. Yes, for serials they are available at a delay but free. And yes, the advertisers are flocking - as they are getting big bundle deals and eyeballs of youth on the move - not following the linear concept.
We have MX player as well - where everything is free - yet there are no takers.
So it's more about packaging and marketing in my view.
Bob Iger at the Q3 or Q4 earnings said they're looking for a joint venture. Merging with Sony would still make them look clueless.Can u explain second point
Didn't they start this only a couple of months ago?Top TV network Star streaming movies/programs on its app for free, still they are facing losses due to not getting sufficient ad revenue.
Top TV network Star streaming movies/programs on its app for free, still they are facing losses due to not getting sufficient ad revenue.
Well I think just making them free will not work.
Jio Cinema is prime example for it - where primary content is free - except for premium english content.
Here STAR is making it free - but the content is stale - and when we compare it with JIO all it's releases are free. Yes, for serials they are available at a delay but free. And yes, the advertisers are flocking - as they are getting big bundle deals and eyeballs of youth on the move - not following the linear concept.
We have MX player as well - where everything is free - yet there are no takers.
So it's more about packaging and marketing in my view.