Sony owes apology to Indian fans for the terrible coverage of Tokyo Olympics

London 2012 was the first Olympics that aired on a private broadcaster. Star ESPN did that. That too on HD too.
Come to think of it, you’re right. I never knew this before. ESPN HD did indeed show the London Olympics in 2012. Below is the original post.
ESPN Star Sports (ESS) will deliver round-the-clock coverage on the London 2012 Olympic Games from 27 July to 12 August 2012, offering live coverage of the most popular global sporting event to Indian sports fans.

Out of the three channels, ESPN will focus on Indian athletes. The broadcaster expects that the reach for the event will double this year.

Talking about the strategy of covering the event in India, ESPN Software India senior director business development and event management group Rathindra Basu said, "Overall, we have rights to broadcast 240 hours of programming every day for the duration of 15 days which makes it almost 3,600 hours of programming. We will customise our feed especially for the Indian sports fans. The plan is that we will be showcase live broadcast of Olympics on three networks in India - ESPN, Star Sports and ESPN HD."

He explains that ESPN will be more India specific and showcase sports featuring Indian athletes, and those sports which are more popular in India such as Hockey, Shooting, Boxing, Wresting, Tennis and football.

"Star Sports will be showcasing sports like Gymnastics, Equestrian, Volleyball etc. The content of Star Sports will be more pan-regional. ESPN HD will be a blend of above two channels, showcasing many of the Indian athletes as well as best of sporting action from around the Olympics," he said.

The aim, he added, is to offer a complete and comprehensive presentation of the Games, hosted by ESS' studio presentation team in Singapore, as well as a team of reporters on-ground in London to deliver in-depth news updates, interviews and stories.

He highlighted the importance of ESPN having content that will attract Indian audiences. "After all Olympics is about pride, it is about one's country reaching the pinnacle of sporting excellence in a particular sport/ category. We will showcase events which will involve Indian athletes for the sports fans in India. There is huge expectation from India's sporting contingent and we will sieve through 3600 hours of live programming that is available to showcase the best possible sporting content for fans in India."

The core target audience for the games remains males, C&S 15+ All India. "I would like to qualify here that Olympics is the biggest sporting event across the planet where countries fight for supremacy in sports categories. We expect that viewers across profiles will tune-in to see live action from London. Olympics should get almost double the reach as compared to last edition," he added.

Via ITVNewz
 
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Unrelated. Even people of UK are also facing issue regarding the broadcast.
If a network like BBC is facing issues then there's seriously wrong with the Olympics Broadcasting.
 
If a network like BBC is facing issues then there's seriously wrong with the Olympics Broadcasting.
Problem is with Eurosport not BBC. I hope you had read those articles before posting a reply. BBC only had license of airing two match at a time. Eurosport owns the rights for Europe.
 
sometimes number of channel not matters intention matter most.
sony have 5 channels still show only 2 diffrent events on the other hand bein sports 13 channel show 13 diffrent Olympics sports. hope one day mib give permission bein sports on indian television.

banQ6oj.png


and as per @Saichaitanya4496 bros post in otf Olympics thread as per sony sports schedule they listed football event as live
schRpNy.jpg
 

Here we can compare what's going on in the Olympics and what is televised by Sony or even streamed on SonyLIV, Sony seems to have completely skipped football
 
sometimes number of channel not matters intention matter most.
sony have 5 channels still show only 2 diffrent events on the other hand bein sports 13 channel show 13 diffrent Olympics sports. hope one day mib give permission bein sports on indian television.

banQ6oj.png


and as per @Saichaitanya4496 bros post in otf Olympics thread as per sony sports schedule they listed football event as live
schRpNy.jpg
No clarity. And incorrect schedule mostly. Even top journalist is complaining about swimming being not televised which actually was televised as I catched synchronised swimming at the morning. Their replies are also generic they ask to watch all channels instead of highlighting which channel is airing.
Source
 
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