Breaking Sony to revamp its Sports Network and to rename TEN Channels as Sony TEN

[hrkansagara]

possible names after article on my own previous post.

1) sony espn - sony espn 1
2) sony espn hd - sony espn 1 hd
3) sony six - sony espn 2
4) sony six hd - sony espn 2 hd
5) ten 1 - sony espn 3
6) ten 1 hd - sony espn 3 hd
7) ten 2 - sony espn 4
8) sony espn 4 hd ( new using ten golf hd license )
9) ten 3 - sony espn 5
10) sony espn 5 hd ( new launch )
11) ten golf hd (shut down )

reason : espn has 50% stack in sony pictures network india's complete sports arm and not just sony espn as single channel.

 

[Koushik Saha]

possible names after article on my own previous post.

1) sony espn - sony espn 1
2) sony espn hd - sony espn 1 hd
3) sony six - sony espn 2
4) sony six hd - sony espn 2 hd
5) ten 1 - sony espn 3
6) ten 1 hd - sony espn 3 hd
7) ten 2 - sony espn 4
8) sony espn 4 hd ( new using ten golf hd license )
9) ten 3 - sony espn 5
10) sony espn 5 hd ( new launch )
11) ten golf hd (shut down )

reason : espn has 50% stack in sony pictures network india's complete sports arm and not just sony espn as single channel.

But Ten network was bought by SPN, not by ESPN.
That's why, according to me it's not possible.
May be they rebrand all Ten channels as Sony Six 1, 2, 3 & so on

 

[Zaxotes]

But the sony logo has been added in word sports.. N these is my assumption. Let them do what they want to d

Logos and trademarks have usage guidelines and brand protection guidelines. They can't be merged into something to mean something else. These trademarks when used, should have clearance areas prescribed in these guideline documents around them. These guidelines should not be violated to derive or create a secondary artwork. Thus, the possibility of using the Sony's 'S' logo in place of 'S' in Sports is too less.

 

[abhishek]

Logos and trademarks have usage guidelines and brand protection guidelines. They can't be merged into something to mean something else. These trademarks when used, should have clearance areas prescribed in these guideline documents around them. These guidelines should not be violated to derive or create a secondary artwork. Thus, the possibility of using the Sony's 'S' logo in place of 'S' in Sports is too less.

Sorry but i can't understand....

 

[sandeep9915]

possible names after article on my own previous post.

1) sony espn - sony espn 1
2) sony espn hd - sony espn 1 hd
3) sony six - sony espn 2
4) sony six hd - sony espn 2 hd
5) ten 1 - sony espn 3
6) ten 1 hd - sony espn 3 hd
7) ten 2 - sony espn 4
8) sony espn 4 hd ( new using ten golf hd license )
9) ten 3 - sony espn 5
10) sony espn 5 hd ( new launch )
11) ten golf hd (shut down )

reason : espn has 50% stack in sony pictures network india's complete sports arm and not just sony espn as single channel.

:wlcm:v

 

[Jithin91]

reason : espn has 50% stack in sony pictures network india's complete sports arm and not just sony espn as single channel.

can u please give a proper source for this statement..

 

[hrkansagara]

@Abhishek leave it as your logos like ten action and many does make no sense as they brake brand guidelines and also @koushik is at same time having his stand very strong on sony six brand to be used while rename.

lets take example of star india to make my stand over choice of name and to make your point clear that why use of ten name is not possible.
star india has main 4 segment in there hand.
1) national channels - star plus, star gold & star utsav are independent owner where as life ok and movies ok has fox international channels asia as partner in owner so what they wants like movies ok under ok brand to star gold select sd is hard to make.
2) international channels - any channel in segment has not small but a gaint 50% distribution deal so also hard to change channel name from star world,star movies or fox life and national geographic channels.
3) regional channels - as recent maa network revamp has shape in maa word not changed as in all channel maa network still has brand ownership in deal with him so star can not change it's shape.
4) sports channels - all channel like national channels 100% are of star so they can play with it fully.

same is here in espn and spnl has deal of all sports channel as part of single deal of distribute with SONY and ESPN both brands where at first spnl was not ready to drop sony six add all new channel with sony espn name only but later after msm to spnl shift now to make all sports channel look same network approved for sony espn. where as ten is registered trademark of Taj Television Network in uae which in india held by zee entertainment so after zee's exit from ownership they can not use ten brand it self.

 

[Jithin91]

same is here in espn and spnl has deal of all sports channel as part of single deal of distribute with SONY and ESPN both brands where at first spnl was not ready to drop sony six add all new channel with sony espn name only but later after msm to spnl shift now to make all sports channel look same network approved for sony espn.

can u please give a proper source for this statement..

 

[hrkansagara]

This time, the sports network powerhouse has partnered with Sony Pictures Television's India unit Multi Screen Media, whose existing sports portfolio, in addition to its range of entertainment networks, includes three channels — Sony Six, Sony Kix and Sony Six HD.

According to the companies, the partnership plans to launch new co-branded channels, starting with Sony Kix being rebranded as Sony ESPN though MSM will continue to retain the Sony Six brand. Also planned are digital properties, which will add to ESPNCricinfo.com, the long-running online cricket platform retained by ESPN after it exited the ESPN Star Sports broadcasting joint venture.

source : click here

@Jithin91 read the given article and more perticulerly given part where it's already mentioned that both companies says all new channels will be cobranded as sony espn. althrought article does not mentions number of percent but also mentions that at sony kix rebrand if msm does not request there desire to retain then six was also wil be rebranded at that time it self. this kind of co brand makes 100% debt that after msm's exit in ownership spnl can not go with six for longer as there is huge 50% kind big stake over use of co brand only and not sony six as espn dominance in deal.

 

[Koushik Saha]

Please don't argue with each other in this matter, coz except SPN, nobody knows how they rebrand their existing sports channel. Wait for July, then everyone will able to see their new rebranding Channels. v:clap