Bhai, did u read the article and try to understand what was stated?
Generally be it ICC 50 Over ODI World Cup or T20 World Cup or Champions Trophy and even to some extent Asia Cup .....broadcast rights of these events r very costly and barring matches featuring India or some key matches like Semi / Final these do not fetch much higher ratings so overall a broadcaster makes big expenditure but revenue generation mostly falls short so now coming to why u see Disney-Star Sports Business loss getting increased this quarter compared to last quarter in FY 24-25 bcoz not only as i have told broadcast rights of these events r acquired at very high cost but then the whole production + transmission add up to the expenditures, more importantly when matches r scheduled at nom watchable hours like incase of many matches in recently concluded ICC T20 World Cup this further leads to dip in ratings thereby negatively impacting ad revenue .
Now these all combined lead to losses being incurred...... Despite all this Disney-Star witnessed increase in overall ratings / viewership of these events on both their TV + OTT platform and even ad revenue saw growth......now u r stating that there is 0.5 million drop in paid subscription base of Disney+Hostar , well remember large number of people subscribe to OTT platforms for sports events and as Disney-Star aired all of the above stated events for Free on mobile from where majority of viewership comes on OTT platform hence it is obvious that Paid Subscription numbers will not see much growth .....most important point to note is that dip is minimal which means their strategy to reduce over the board expenditure on buying various India specific Cricket Rights has proved to be successful and as they r investing the money saved in expanding their content portfolio across other genres on TV + OTT and even buying other key broadcast rights sporting events which has again attracted good viewership.....Freemium business model for Disney+Hotstar is giving good outcome.
Be it Sports18 or Sony it is difficult to generate profits in sports business more so when one spends huge money on India Cricket and even other premium sporting properties....all broadcasters look out for returns in long term.....if they do not buy India Cricket Broadcast Rights be it IPL, BCCI then viewership remains low and if they buy then monetization becomes further extremely difficult for them to recover investments