Prime Video has signed six sponsors and two advertisers for its upcoming India men’s tour of New Zealand. This is the first time that Prime Video is entering into a sponsorship with the series.
“India men’s tour of New Zealand will be the first live cricket series on Prime Video to feature advertisements, helping brands reach Prime Video’s premium base of highly engaged customers, spread across the country,”
The platform has roped in Airtel Xstream Fiber as the presenting sponsor of the broadcast featuring the six limited overs international matches. Consumer brands like MPL, Nescafé, Noise, OLX Autos, and Vida have come on board as associate sponsors. Additionally, AMFI and DBS have also been confirmed advertisers.
Divan noted that they want to be careful about one thing that comes from customer research: fans love watching live cricket, but what seems to detract from this experience, particularly in the last 10-15 years, is the number of commercial messages they see on screen. "We want to maintain a very high bar on customer experience. As a result, we will limit the number of advertisements that fans will see during the live match. We've made sure to strike a balance between the customer experience and the expectations of advertisers."
Prime Video will deliver live commentary, match-programming, and graphics in English, Hindi, Tamil, Kannada and Telugu. Former captains and cricketers like Ravi Shastri, Zaheer Khan, Ashish Nehra, Gundappa Viswanath, Anjum Chopra, Venkatpathy Raju, among others, will be bringing the matches alive with their insightful commentary in different languages.
Prime Video will also offer an English language live one-hour pre-show before each game. The mid-innings break will feature a 15 minute show which will be a recap of the first innings and preview of the second. The live programming also involves a 30-minute post-match presentation and analysis by Prime Video’s stable of cricket experts.
