Broadband In rural areas is not only about reach... The network is not consistent frequent disconnections, less maintenance etc.,
And broadband companies don't offer or expand their services without minimum subscriber base...
Dth doesn't have this issues...
Atleast for a decade or two...
Dth and cable will stay and OTT Will expand..
But it is not going to be the only source of entertainment..
OTT stays along with dth, cable...
After that one or two decades time will tell what's going to happen..
In USA it is different people opting ott because cable packages are very expensive their...
So, OTT looks like cheaper for them
But in India it is different...
Dth and cable are still cheap and OTTs are struggling with lower arpu in India so, they are not going decrease their pricing further..
One more thing in dth, cable we don't need to commit for an entire year...for one or two movies... Even we can opt a channel for one day also...
And, lot more disadvantages to mention..
The OTTs have only few advantages..
1. Like we can watch anywhere.. Some DTH offering that..
2. More Content... ( problem is most of them is adult content which is killing experience of watching TV with family)
3. No adverts ( but this not going happen very long some day or other advertising will be there in OTT..)
4. New trend... ( people generally love to use new things) but end of the day they want comfort...
So, again they will use their old dth remote and watch a movie with family..
If OTTs really want to replace live tv... They need to release censored versions of all their content.. Because they have lot to show they are not utilising it...
Some people are saying Genz will ditch cable and all..
But, GenZ also grow and have families they want to watch with them
I don't know why OTTs not doing this...
For example, if we want watch match in hotstar, generally cricket in India is a celebration... People watch with their families...
In star sports we can watch happily the advertisements are not that inconvenient.. But Hotstar Showing Promos Of House Of The Dragon...
Very interesting promos... People love political games and war... But can we watch the show with the family..,
So in my opinion dth and cable will stay along with ott... Until and unless OTTs starts releasing censored versions of their shows..