The tussle is very real between the sports broadcasting giants Sony and Star, who exercise a duopoly and fight it out for top-billed tournaments - ranging from IPL to the Tokyo Olympics.
Why star cricket not showing Wimbledon in hindi .they dont have anything to show so they should use this to elevate wimbledon more in hindi region.
Sony did amazing job with ao.dont know when star will learn
MUMBAI: Sony has recently upped its focus on the marketing for sports content. Along with traditional marketing, the on-ground campaigns of the Sony Pictures Sports Network for the first grand slam of the year – Australian Open, has been highly successful.
www.indiantelevision.com
Sony made ao most watched grand slam in india.Wimbledon is the biggest, prestigious tennis event.imagine if star promote Wimbledon in big way .
Couple of days back two sporting network were airing live WWE, Archery, Cricket, Football, Cycling and Bike Racing last week. One ran out of channels. So had to push content to OTT platforms. While the other two networks were airing cricket and football highlights. One doesn't have money to buy rights. Other is just keen on launching more channels with minimal rights of sporting events. Shows how serious they are about their sports business.
Loving how Sony is airing repeats of UEFA Euro 2020 in full length. First match airs at 11 am and 3 pm. Will appreciate if same treatment is given to Copa America 2021 as matches are at early morning. Difficult to catch at time. Sony Six should be able to free up slot for airing it.
Sony liv getting blockbuster views of euro highlights videos on their yt channal .
Seria a ucl matches used to get 5k to 10k views
But euro matches getting 300k +views (big team matches 500k+)
Even copa america videos getting 70 k+ (brazil Argentina matches 700k+)