NBA is very popular in India and even organisation running it undertakes various initiatives alongwith host broadcaster to increase connect with fans and expand the popularity of the game in India.
Viacom18 is building a strong sports portfolio, they r lacking as far as TV broadcast rights of cricket is concerned but surely in near future they will try to acquire more rights to fill the void.
These days many companies buy sports rights and then sell it to broadcasters for long term or on individual series basis. Fancode has become a very popular Sports OTT platform and they seem to also be having tie ups with various broadcasters wherien they sell TV rights of certain key sporting properties and even there is some kind of exchange agreement wherein they give broadcasters right to air some sports events while broadcasters lends out to them right to stream certain sports events on Fancode platform . So this indeed is good for all stakeholders as platforms/broadcasters get cost effective way to share and air these sporting properties while viewers are able to watch them on both OTT and TV
