Yes. The same article mentioned," One of the main attractions in the buildup to the ISL this season was the fact that the two ‘big’ Kolkata clubs, East Bengal and Mohun Bagan were both entering the league. That has obviously played a part in the increase in viewership in West Bengal while Kerala, which is another footballing stronghold, has also delivered improved numbers. In fact, the league’s ratings on Asianet, that telecasts sports in Malayalam, has been better than that of the Indian Premier League (IPL) 2020. However, what is heartening to see is that traditionally non-footballing states like Odisha, Maharashtra and Tamil Nadu have also registered greater viewership."
It is good for us. This should happen more. After Round Glass Punjab's inclusion in ISL, we may see more Viewership from North.