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You are absolutely right bro,,subscriber base number for OTT holds importance as it helps get more ad revenue but as far as garnering subscription revenue is concerned now in current digital landscape it holds no real value.
Disney-Star has made the right decision to not buy BCCI TV + OTT and IPL Digital rights at extremely exorbitant pricing as it would caused th to lose out on money invested rather than recover the same let alone earn profit.
Now Disney-Star has great opportunity to use the money saved in expanding its offerings across TV + Digital Medium and improving upon other things.
@Ashok Varma & @StoriesWithPK bros should try to understand this with more deep insight into the various things which r all inter connected & taken into consideration by broadcasters while deciding upon carving a strategy.
Here is one such article which offers some perspective as to why this decision of not over spending on acquiring rights of these cricket properties will actually overall benefit Disney-Star
Hey Buddy!
OTT Subscribers Base Is Important To Generate
But
What About Churn??
1. 78% To 82% Of Plans Which Is Being Offered From Telecom Operators Not Being Renewed Why???
2. Do You Know What's The Revenue Sharing Ratio Between Disney & Telecom Operators? (Please Get Some Data)
3. Star Overpaid On Existing Rights (They Are In Marginal Loss)
Don't Depend On Articles Always Try To Speak To Your Sources (If You Really Have)