Star Channels available only on A-la-carte basis from 1st Aug.

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Sun Direct threatens to remove Star India channels from all packs

(I think it is for whole India & not only for Hindi speaking region as nothing mention in the public notice)
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Direct to home (DTH) operator Sun Direct has issued a public notice stating that Star India channels will be available on a la carte basis from 1 August.

While the DTH operator has not given a reason for issuing the notice, such notices are generally issued whenever parties fail to arrive at mutual terms to renew the agreement. Issuing a notice is also used as a means to put pressure on the rival party.

Sun Direct is also shifting to HEVC encoding as against MPEG4 encoding used earlier which will help the company broadcast a higher number of channels within the existing bandwidth.

Sun Direct to put Star India channels on a la carte from 1 Aug
 
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