• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Star HD: High-def headache!


4 May 2011
Reaction score
The Star advertisements for its new high-definition broadcast system are a good example of poor advertising. For, you cannot use TV as an education medium. People watch TV to be entertained and not to learn science

Star India's five channels, Star Plus, Star Movies, Star World, Star Gold and Nat Geo have gone high-definition (HD). And that's great news. What's the point investing in a high-end HD TV if the telecast is low-def. Naturally, Star needed to advertise this development. But the creative is so bad, you wish they may as well have kept quiet, saved some money, and let the bahus and saases of their TV serials tell us this good news. Anyway, in-product advertising in TV programming has now almost become a norm.

<object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/052-W-lXAHs?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/052-W-lXAHs?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object>

Three rather tiresome commercials are on air to promote Star HD. What they try to do-and that is one of the key advertising don'ts-is to educate us stupid viewers on the science of high-definition television. For some really silly reason, this is hoped to be achieved through some pathetic conversations between two very irritating dudes, as they speed along on a national highway.

The setting of the ads is not only strange, it's pretty thoughtless. I can assure you two young chaps driving out on a holiday would have a lot of riveting issues to discuss, ranging from music to movies, to career, to girls and more girls. The last thing on their minds would be HDTV. And if on account of serious bad luck one was to be stuck with such a boring person, one would jump out of the car and hitch a hike with a bullock cart. Yup, their conversation is THAT bad.

<object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/mMO7FRhHNGA?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/mMO7FRhHNGA?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object>

Anyway, they discuss key requirements for high-definition television viewing. That an HD TV and an HD set-top box are faltu items without Star's HD content. And in order to inject a modicum of entertainment, in one of the ads, the youngsters compare a non-HD TV to a sugarcane juice extractor. The idea? One chap explains that a sugarcane machine will only produce sugarcane juice, and not mango milkshake, because the input is only sugarcane. Ergo, an HD TV without the Star HD will deliver poor output. Weird! Likewise in another commercial they chatter about the authenticity of a Rs500 note. And compare that to the asli Star HD. And to be honest, I simply skipped the third commercial, just didn't have the patience to even watch it once.

Good example of really poor advertising. No, you cannot use TV as an education medium, it never works. People watch TV to be entertained and not to learn science. This is well known and yet some marketers make the same folly again and again. No, two dudes on a highway will not discuss TV programming quality. And no, I am not buying Star's HD bouquet. Imagine watching such tripe on HD TV!!!

sorce- http://www.moneylife.in/article/star-hd-high-def-headache/16063.html
Thread starter Similar threads Forum Replies Date
D Disney Star merger resulting in high profile exits TV Channels News 3
Thakur Star Movies & Star Movies Select HD plan high octane TV premiers this Diwali TV Shows & Programs 4
hike Star is coming with high rated shows again on Indian Television TV Shows & Programs 0
Dileep Kumar Star Plus and Zee TV score high TV Channels News 0
S Ratings highlights: Star Plus touches new high TV Channels News 0
Bapun Raz Star Pravah: Flying high in Maharashtra! TV Channels News 0
SPANDAN GEC Watch: Star Plus slips below 250-mark; Sony rides high on BALH TV Channels News 0
Karthik Delhi High Court issues notice to Star India on copyright infringement TV Channels News 0
Bapun Raz HD high five for Star India Tata Sky+ HD 0
kathir DTH Updates Star Movies Now available DPO2 package Sun Direct 1
Sagar DTH Updates Tata Sky will be replacing Star Sports 1 Bangla in some packs with Star Sports 1 & Star Sports 1 Hindi HD Tata Sky 0
Ajith 100 Good News Star Movies added on DPO 1 Pack Sun Direct 22
V Laxmi Ghar aayi Coming soon on Star Bharat TV Shows & Programs 1
somnath chakraborty IPL 2021| Star Sports | April 9 TV Shows & Programs 20
K Seeking Help Green line in star sports hindi hd d2h HD 2
Ajith 100 Breaking Star Pravah HD, Star Maa Movies HD channels added Sun Direct HD 20
hike Good News Lakshmi Ghar Aayi Hai Coming Soon on Star Bharat TV Shows & Programs 17
Dinesh jain DDF Exclusive Star Sports Hindi 1 Running on HD's Slot Fastway Digital Cable TV 1
V Star Sports 1 Malayalam Sports channel Sun Direct 1
hike Good News Star Bharat reduces it's logo size! TV Channels News 8
somnath chakraborty World Test Championship Final 2021 Will be Live on Star Sports Network TV Channels News 0
Saichaitanya4496 Fox Star Studios - General Discussion Bollywood 6
M Breaking Mann Kee Awaaz Pratigya 2 | STAR BHARAT TV Shows & Programs 13
Deep.S DDF Exclusive "Star Gold 2 HD" channel Exclusive Pics. TV Channels News 7

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock