• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Star HD: High-def headache!

samir

Registered
Joined
4 May 2011
Messages
46
Reaction score
6
The Star advertisements for its new high-definition broadcast system are a good example of poor advertising. For, you cannot use TV as an education medium. People watch TV to be entertained and not to learn science

Star India's five channels, Star Plus, Star Movies, Star World, Star Gold and Nat Geo have gone high-definition (HD). And that's great news. What's the point investing in a high-end HD TV if the telecast is low-def. Naturally, Star needed to advertise this development. But the creative is so bad, you wish they may as well have kept quiet, saved some money, and let the bahus and saases of their TV serials tell us this good news. Anyway, in-product advertising in TV programming has now almost become a norm.

<object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/052-W-lXAHs?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/052-W-lXAHs?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object>


Three rather tiresome commercials are on air to promote Star HD. What they try to do-and that is one of the key advertising don'ts-is to educate us stupid viewers on the science of high-definition television. For some really silly reason, this is hoped to be achieved through some pathetic conversations between two very irritating dudes, as they speed along on a national highway.

The setting of the ads is not only strange, it's pretty thoughtless. I can assure you two young chaps driving out on a holiday would have a lot of riveting issues to discuss, ranging from music to movies, to career, to girls and more girls. The last thing on their minds would be HDTV. And if on account of serious bad luck one was to be stuck with such a boring person, one would jump out of the car and hitch a hike with a bullock cart. Yup, their conversation is THAT bad.


<object style="height: 390px; width: 640px"><param name="movie" value="http://www.youtube.com/v/mMO7FRhHNGA?version=3"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/mMO7FRhHNGA?version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></object>

Anyway, they discuss key requirements for high-definition television viewing. That an HD TV and an HD set-top box are faltu items without Star's HD content. And in order to inject a modicum of entertainment, in one of the ads, the youngsters compare a non-HD TV to a sugarcane juice extractor. The idea? One chap explains that a sugarcane machine will only produce sugarcane juice, and not mango milkshake, because the input is only sugarcane. Ergo, an HD TV without the Star HD will deliver poor output. Weird! Likewise in another commercial they chatter about the authenticity of a Rs500 note. And compare that to the asli Star HD. And to be honest, I simply skipped the third commercial, just didn't have the patience to even watch it once.

Good example of really poor advertising. No, you cannot use TV as an education medium, it never works. People watch TV to be entertained and not to learn science. This is well known and yet some marketers make the same folly again and again. No, two dudes on a highway will not discuss TV programming quality. And no, I am not buying Star's HD bouquet. Imagine watching such tripe on HD TV!!!



sorce- http://www.moneylife.in/article/star-hd-high-def-headache/16063.html
 
Thread starter Similar threads Forum Replies Date
D Disney Star merger resulting in high profile exits TV Channels News 3
Thakur Star Movies & Star Movies Select HD plan high octane TV premiers this Diwali TV Shows & Programs 4
hike Star is coming with high rated shows again on Indian Television TV Shows & Programs 0
Dileep Kumar Star Plus and Zee TV score high TV Channels News 0
S Ratings highlights: Star Plus touches new high TV Channels News 0
Bapun Raz Star Pravah: Flying high in Maharashtra! TV Channels News 0
SPANDAN GEC Watch: Star Plus slips below 250-mark; Sony rides high on BALH TV Channels News 0
Karthik Delhi High Court issues notice to Star India on copyright infringement TV Channels News 0
Bapun Raz HD high five for Star India Tata Sky+ HD 0
T Star TV to rebrand to Utsav Network in UK/Europe TV Channels News 20
Deepu Darling Discussion Star Kirano | UPCOMING Odia Language GEC From Star & Disney's India TV Channels News 49
V Amma ke babu ki baby Coming soon on Star Bharat TV Shows & Programs 3
S Breaking Regional Audio Feeds in Star Movies Channels Airtel Digital TV 1
P AIRTEL DTH - STAR TV Audio issues Airtel Digital TV 2
King Arun Two Audio Feed Added in Star Movies SD & HD Tata Sky 6
somnath chakraborty DTH Updates Hindi and Tamil Regional Audio Feeds Added in Star Movies by ADTV Airtel Digital TV 0
M Good News Tamil & Hindi audio feed added in Star Movies HD Airtel Digital TV HD 14
H Tamil & Hindi audio feed added in Star Movies HD Sun Direct 17
V Good News Dish tv added Sony wah star utsav movies and filmachi Dish TV 0
R Breaking Airtel Star Promo Home 2 Channel now removed Airtel Digital TV 2
Deep.S Good News Sony Wah, Star Utsav Movies & Filamchi added on DD Free Dish DD Free Dish 11
Choco7905 Breaking Star Parivaar Welcomes 2021 | 27th December | Star Plus TV Shows & Programs 10
M Breaking Teri Laadli Mein | STAR BHARAT | Starts 5 January At 08:00 PM TV Shows & Programs 9
vicky 1213 Good News Ultimate cricket league live on star sports TV Channels News 8
A Breaking Star & Disney India appoints Kevin Vaz, infotainment & kids CEO TV Channels News 46

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock