Rajpatil98
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With this, even OTT platforms seem to be heading toward doom. The plan to tap into untapped audiences from Tier 2, 3 and 4 cities means we can expect more crass and regressive OTT content in the future.
Reading this article reminded me of how progressive television in the 1990s turned into a disaster of regressive content post 2000s. This shift happened when tv penetration increased and rating agencies started factoring in the preferences of the masses, unlike in the 1990s when elite audiences largely influenced TV content. Thats why content in the 90s was significantly more progressive.
Similarly i can see OTT platforms heading in the same direction as post 2000s television aiming to engage untapped rural audiences. Eventually, these audiences will form the majority and just like today’s tv industry, OTT platforms will prioritize catering to them to generate massive revenues.