Breaking Star Sports 1 Tamil HD & Telugu HD Started On AsiaSat 7 At 105.5°E

[dino29]

Across genre without a English Music, Entertainment or a Lifestyle channel. Yeah, food network Fox Life doesn't count.

Disney+ Hotstar has lost everything. It didn't had good originals or good bollywood releases to begin with. Now it's usp HBO, F1 and IPL are gone. FX barely offers any good show. We will see how they survive off Disney+ and some odd content off Nat Geo. I hope Premier League and BCCI moves to Jio from next cycle onwards. ISL is already gone too.

And I hope Ron DeSantis gives all the admiration to Disney they deserves.

Your opinion is highly flawed. You r stuck in pre 2015 era and saying / comparing that earlier this was the case now it is not when i have already told u the broadcast / media landscape has drastically changed in last 7 years and still constantly evolving hence Disney-Star and other broadcasters r making changes which includes how to cater to different audience segments via OTT and linear TV mode and how to put resources including money at best use to achieve optimum results . If u failing to understand or accept this then sorry buddy but u will continue drawng wrong assessment about things..... Disney-Star has been constantly growing its business in India, you can check their financial results for more.

You need to deep dive into facts rather than simply drawing a conclusion based on simple headlines or updates received. Once u know the reasoning u will get to know that why certain content r being shifted to exclusively on OTT, what all is on offer on TV Channels and OTT alongwith their viewer base and how investment into different areas is being carried out alongwith some cost cutting measures adopted so that same resources can be put into better use.

7 out of 10 most watched original shows on OTT were from Disney+Hotstar last year and u r saying their original content is not working. On TV as well as OTT, Disney-Star has wide range of bollywood as well as dubbed hollywood movies which r aired/available and all of threm overall r fetching great views/ratings for the network on both mediums and catering to wide audience. On OTT front again Disney-Star has strong portfolio of English GEC / Movies / International Dubbed shows which again r watched by millions. In Sports genre too they performing extremely well on both TV and OTT. Large range kids and infotainment content too available across their TV Channels and OTT platforms. All this at rather affordable price on OTT with various plans to suit one's budget and on TV too their channels / pack prices r somewhat affordable considering the good content they provide across their channels


Anyways wait n watch u will see whose assessment proves to be right. Yours or mine


You r just always criticizing disney-star always and just want all sports rights to go to other broadcasters which won't happen. They r the most successful broadcaster/OTT Platform in India bcoz they r indeed doing the right things and will continue doing so in future. As a viewer u can unsubscribe their channels if u do not like them and watch WPL highlights all day on Sports18 - 1 SD/HD which indeed would counted by some members as best content strategy adopted by Sports Broadcaster

 

[The Lonelier Island]

7 out of 10 most watched original shows on OTT were from Disney+Hotstar last year and u r saying their original content is not working.

That's not just a fact. That's a .

 

[The Lonelier Island]

I think Star Sports is an example when it comes to cost cutting. They can air and monetize from one match on several channel. I think Bob Iger should ask Star's regional channels to stop orginal programming. They must dub Star Plus content and air on it's regional channel. That way they make both regional ad money and save cost on regional show. #BillonDollarStrategy #StarNo1

 

[The Lonelier Island]

It's hilarious when people says HBO shows isn't the highlight of Hotstar. Dude, we had to beg for Disney channel's shows to get it added. Even 20th Century Fox shows are still missing now. Putting sports aside they relied on HBO Originals and some odd Marvel shows to bring in subscribers. That IPL TV deal they signed wouldn't hurt them in 2023. But what about 2024, 2025, 2026? There will be massive cord cutting by the time the TV deal is expired. This is why even Viacom despite being a big new entrant backed by a billionaire didn't go for it. These regional channels are short term investment. These will be a burden in future.

 

[dino29]

That's not just a fact. That's a .

Hahaha! It is not data provided / study done by disney but by a neutral online content ratings monitoring company

 

[dino29]

I think Star Sports is an example when it comes to cost cutting. They can air and monetize from one match on several channel. I think Bob Iger should ask Star's regional channels to stop orginal programming. They must dub Star Plus content and air on it's regional channel. That way they make both regional ad money and save cost on regional show. #BillonDollarStrategy #StarNo1

Buddy,,if u think u can manage Disney-Star channels in a lot better manner and think that all their strategies r flawed (which is not the truth but ur wrong assessment) so why don't u try applying for a job at Disney-Star or even try to share ur suggestions with a experienced person working in media industry, they will try to explain all the information in detail but it seems u will even not agree with them.

Only option is that u can try launching ur own channel maybe on local cable or YouTube first and try to adopt the strategies u propagate on smaller scale ...let us know if it works....all things r easier said than done specially when one does know all the minute details as to why and how based on what factors different decisions r taken

 

[The Lonelier Island]

Hahaha! It is not data provided / study done by disney but by a neutral online content ratings monitoring company

Haha! I actually agreed with you. Hotstar being the most subscribed OTT platform. It shows are suppose to be popular. BTW, the most popular OTT show of last year was Squid Games. Most people didn't pay and watch that as Netflix didn't have it's own IPL to attract paying subscribers.

 

[The Lonelier Island]

Buddy,,if u think u can manage Disney-Star channels in a lot better manner and think that all their strategies r flawed (which is not the truth but ur wrong assessment) so why don't u try applying for a job at Disney-Star or even try to share ur suggestions with a experienced person working in media industry, they will try to explain all the information in detail but it seems u will even not agree with them.

Only option is that u can try launching ur own channel maybe on local cable or YouTube first and try to adopt the strategies u propagate on smaller scale ...let us know if it works....all things r easier said than done specially when one does know all the minute details as to why and how based on what factors different decisions r taken

Do I get to shutdown regional Star Sports channels and bring back ESPN?

 

[dino29]

It's hilarious when people says HBO shows isn't the highlight of Hotstar. Dude, we had to beg for Disney channel's shows to get it added. Even 20th Century Fox shows are still missing now. Putting sports aside they relied on HBO Originals and some odd Marvel shows to bring in subscribers. That IPL TV deal they signed wouldn't hurt them in 2023. But what about 2024, 2025, 2026? There will be massive cord cutting by the time the TV deal is expired. This is why even Viacom despite being a big new entrant backed by a billionaire didn't go for it. These regional channels are short term investment. These will be a burden in future.

Again wrong assessment buddy. You r wrong to think that their Disney+Hotstar gets max views just for HBO or Sports content. They have a well laid down strategy based on their Freemium model...they get huge viewership from the Hindi GEC / Movies, Dubbed Hollywood Movies,,Kids content both via Free Access and Paid subscription model....ads help add to revenue on both FTA and Paid subscription in a different ratio. Even for English GEC / Movies, Sports content they have large volume of content and herein paid subscriber base is very high....losing out on IPL rights might cause some reduction in it but they have plenty more content available across genres and will continue to expand it thus maintaining on leadership and growth path in future too. Just look at range of content provided on Zee5, Sony Liv, Voot vs what is provided on Disney+Hotstar and even the pricing + range of plans available....clearly Disney+Hotstar is far ahead and hence has 57 million paid subscribers which is almost 3 times of amazon prime video around 10 or 12 times that of Netflix and even multiple times ahead of zee5, Sony Liv, Voot.....add to it FTA subscriber base of disney+hotstar and the lead will further widen.

Cord cutting will not happen in massive way in next 15 years too...infact both OTT and TV will continue to grow as medium of entertainment..... We have already discussed on it...there will just far more widening of avenues available and combinations for a viewer to choose to watch favorite content across these platforms. Broadcasters having presences on both linear (TV) and Digital (OTT) platforms will develop strategies as needed to cater to all viewers in most effective manner across these mediums.


Also see the cost at which viacom18/Jio has acquired digital rights of IPL...it is not quite financially viable to even recover the investment in the next entire cycle of IPL for which they own rights. They spend such high money to build a subscriber base for Jio Cinema.... It does not make any sense for Disney/Star to spend such huge money when their OTT platform is already well established, rather than causing loss by making such huge investments they can use the resources/money into other things to expand content offering / improve overall experience. The revenue they stand to gain by investing money they save by not opting to buy IPL digital rights at such exorbitant price far outweigh the advantage of retaining part of paid subscriber base/ revenue they would have earned thru such agreements


Also in future SD and HD channels both will continue to be there across mass genres , reason is not bcoz operators have bandwidth crunch as in such situation it can easily be taken care of bcoz HD channel running on MPEG 4 though would require double bandwidth of a SD channel running in MPEG 4 but as many such SD channels would b taken off air and space would be created and going forward as most HD customers have HEVC boxes so HD channels can be transmitted using HEVC compression thereby again saving on bandwidth as it requires half bandwidth as compared to MPEG 4 to run a channel. Fact is having SD and HD channels for a mass or even some niche genres help broadcasters develop a customised content and ad slot strategy for them to cater to the concerned audience base so a brand/advertiser can choose to buy ad slot on a channel as per the audience segment they wish to reach out to and pay accordingly. Having just a HD channel specially when audience of that channel is spread out across niche and mass segments is not a good viable option for broadcasters or advertisers...a brand won't buy ad slot at premium rate on a HD channel if it wishes to cater to mass subscriber base and would either want a discount or ask for to buy slot a slot on SD feed...having both feeds helpa generate more ad revenue for broadcasters by providing more targeted way for brands to advertise on these channels. Not a major issue also to upgrade remaining SD box subscribers to HD so this along with bandiwdth available on cable or DTH operator's satellite r "not" the reason why broadcasters r continuing having both SD and HD feeds.

You may have read that though u may see lot of ads on Aaj Tak but brands r not willing to pay more for ad slots thus volume of ads may be high but ad ratea r rather low which is why Aaj Tak HD was launched so that brands can be given platform to reach out to premium audience and ad rates can be increased on this channel.

Many channels like History TV18, Star Gold Select HD, Movies Now, Star Sports Select and many more started out with just having HD feeds which were downscaled for SD viewers but later launched separate SD feeds most probably bcoz of reason i mentioned above. Cost factor is another side reason why SD channels r still preffered for subscription by large section of population but same can be addressed easily for a channel to just have HD feed but as i have said this alongwith bandwidth issue and many customers having SD boxes r secondary concerns which can be resolved easily but why SD and HD feeds of most channels r made available is for the ad revenue and better customizations to reach out to different audience segments

 

[dino29]

Haha! I actually agreed with you. Hotstar being the most subscribed OTT platform. It shows are suppose to be popular. BTW, the most popular OTT show of last year was Squid Games. Most people didn't pay and watch that as Netflix didn't have it's own IPL to attract paying subscribers.

Which is why i said Disney+Hotstar has a well laid out content and pricing strategy thus has managed to become no. 1 OTT platform maintaining the dominance by a huge margin over others over last 6 or 7 years. Netflix has great range of original programming but lacks on many other fronts specially when it comes to catering to mass audience and even their pricing is way too steep for a large number of regular subscribers to opting for it even if we keep aside the fact that it is still lagging in locally relevant content part