I too believe, that they dont need so many sports chnls, bcoz quite frankly, they dont have so much sporting content, apart from Cricket.
I mean they dont really show, basketball, baseball, rugby, table tennis, Even soccer they have limited rights.
They ll put 2 or 3 live sporting events on these new chnls, are rest of d time will show old contents/highlights only :s, in d process will earn loads of money.
Thus only a money making gimmick, in my opinion :dodgy