marvel44
News Columnist
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- 11 Nov 2019
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To add to that, he proudly said, Star India produces 17,000 hours of content each year to Hotstar. He weigh it multiple times now which indicates that Star India's programming is also an important factor for Hotstar success.He is indirectly saying that the TV-viewing population in India which doesn’t use OTT is too much for Disney to shut down Indian TV channels. He intentionally didn’t want to specify outright that Disney will or will not shut down any Indian TV channels. But it’s clear that the Indian population which views only TV and not OTT is large enough for Disney-Star not to shut down any TV channels.
If it sounds confusing, the moral of the story is that Disney-Star is NOT likely to shut down any TV channels in India as of now.
Also, take IPL for example, the ad revenue it generated on Hotstar around 500-600 crores where as on Star Sports it generates 5-6x of the same. No one in their right mind would shut down their cash cows.