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Star to simulcast Avatar on Star Movies, Star Plus

Bapun Raz

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indiantelevision.com

MUMBAI: Star will simulcast Avatar on 14 August at 1 pm on Star Movies in English and Star Plus in Hindi. As the film incorporates the theme of freedom, Star has positioned it as an Independence weekend special. Avatar is the highest grossing film of all time, taking in over $2.6 billion in worldwide box office. Star India GM, senior VP, English channels Saurabh Yagnik says, "We are committed to growing the consumption of Hollywood movies here and are very proud to bring the greatest blockbuster of the decade for fans in the country. Avatar is truly an epic fight for freedom and, therefore, premiering it through the Independence weekend in India builds the right connect for our fans." Star is having a marketing plan to promote, engage and connect with audiences across the country. "We are certain that with Avatar premiering in English and Hindi, we will be able to build relevance for larger audiences in the country," said Yagnik. Star Movies brings Avatar as a part of the month long sci-fi movie festival titled, 'Battle Field Earth', that will air sci-fi movies every night at 11 pm.
 

Biswajit.HD

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I really like the Movie... tata sky HD subscribers will be lucky to watch both the english and hindi versions in HD. :)
 
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