SPANDAN
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Star World is all set to air the first six seasons of Grey's Anatomy which will continue for six months. Through this programme, the channel attempts to bring about a change in the English GEC space that hasn’t recently seen a long running continual drama, commonly observed in the Hindi GEC space.
Through this initiative, the channel shared that it intends to help viewers connect to the show and its characters.
Apart from airing of continual series, the channel has also adopted the ‘strip strategy’ keeping in mind the way Indian audience wishes to consume the content. ‘Strip strategy’ basically refers to the airing of one particular show on one particular time band.
According to Yagnik, the shows which run for a long do much better than the shows which are for a shorter time span because typically one season of US shows has 13 to 24 episodes and they get over in four to five weeks which does not give the viewers enough time to understand the show. This time, the focus of the channel will be on the genre of drama since the Indian viewers connect best to long running drama shows.
Star World will be airing the first six seasons of Grey's Anatomy starting September 4, 2012. The latest season eight of Grey’s Anatomy is currently aired on Zee Café.
source
Through this initiative, the channel shared that it intends to help viewers connect to the show and its characters.
Apart from airing of continual series, the channel has also adopted the ‘strip strategy’ keeping in mind the way Indian audience wishes to consume the content. ‘Strip strategy’ basically refers to the airing of one particular show on one particular time band.
According to Yagnik, the shows which run for a long do much better than the shows which are for a shorter time span because typically one season of US shows has 13 to 24 episodes and they get over in four to five weeks which does not give the viewers enough time to understand the show. This time, the focus of the channel will be on the genre of drama since the Indian viewers connect best to long running drama shows.
Star World will be airing the first six seasons of Grey's Anatomy starting September 4, 2012. The latest season eight of Grey’s Anatomy is currently aired on Zee Café.
source
