Sony TV is doing that job in Hindi and Sony Sab to a lesser extent. Sun Neo might not be so different from saas-bahu channels like Star Plus and Colors if its existing serials on Sun TV and Gemini TV are any indication.
Still, I’m happy that after consolidating its presence in the non-south markets of WB and MH, Sun is finally prepared to launch a Hindi GEC, though whether it will succeed like Colors or flop like &TV I cannot say. So far we have been talking of the Big Four networks (Disney Star, Zee, Sony, Viacom18) but Sun has been behind. With a Hindi GEC, Sun will finally be closer to being considered as a big national broadcaster, and the biggest one to be completely Indian-owned without any foreign intervention whatsoever. SunNXT will have to grow enormously to compete with the Disney+ Hotstars and SonyLIVs of the OTT space.