Breaking Sun TV plans to convert Sun Life as second Tamil GEC from 7th October

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They may took this decision because it is mission impossible for the companies to get new licence from the ministry
 
Sun TV Network is planning to launch flanking general entertainment channels (GEC) in Tamil and Telugu markets by September, the company’s top management has revealed during a conference call with analysts.
The company will also begin its expansion outside South India with the Bengali market. The Bengali GEC is slated to launch in second half of FY19 while the Marathi GEC would be launched in FY20.
The company will reposition its hybrid movie and music channel Sun Life as its second GEC in the market. The channel targeted at youth will be launched in the next couple of months.
The Sun TV management is confident that the second GECs will not cannibalise the mainline GECs Sun TV and Gemini TV as the content will different, new and youth-oriented.

Sun TV to launch flanking GECs in Tamil, Telugu markets by Sep - TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI
 
While in the case of gemini news and udaya news which already stop their news relay..company may use their license to launch their bengali and marathi channel...and there is also a rumor that they may converted into udaya life and surya life
 
While in the case of gemini news and udaya news which already stop their news relay..company may use their license to launch their bengali and marathi channel...and there is also a rumor that they may converted into udaya life and surya life
No chance for surya life and udaya life in nearby future because in both markets they don't have a consistent/stronger position.Even Surya TV is harder to get original content(movies & dubbed serials like nagin are the major rating contribution) they don't think for 2nd gec.
The next new channels from sun network are Sun life(re branded) , Gemini life(rebranded), Sun bangla, Sun Marathi.
 
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There is delay from MIB in issuing new licenses and processing the name/logo change.

SUN TV facing tough competition from Vijay / Zee Tamil. They cannot delay the second GEC , so they rebranding Sun Life to youth channel. Once they get new license they will start the retro channel again. This is their plan as of now.

The Marathi and Bengali channel may be delayed further of there is a delay from MIB.
 
There is delay from MIB in issuing new licenses and processing the name/logo change.

SUN TV facing tough competition from Vijay / Zee Tamil. They cannot delay the second GEC , so they rebranding Sun Life to youth channel. Once they get new license they will start the retro channel again. This is their plan as of now.

The Marathi and Bengali channel may be delayed further of there is a delay from MIB.
I think Zee tamil is more dangerous competitor against Sun tv than Vijay tv. Vijay tv boost their ratings through shows like Bigboss, when it ends ratings decline. But Zee tamil serials are increasing ratings.Serials are powerful one they clicked it is harder to pullout. Sun realizes the situation through new gec they plan to grab and secure audiences from other channels.
 
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