iDJ
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Before Viacom entered the race. It was Star who had streaming and broadcasting rights of big 3 BCCI, ICC and IPL. They were the ones increasing the worth of cricket rights every cycle. Other's couldn't even matched it. They overpaid so much. They couldn't even afford to retain the rights while feeding highlights most of the airtime to viewers. Sure sports is hard business to make money make back. It wasn't same back when Sony, Star, Ten and Nimbus had different rights.STAR bids too high for TV, but if they lost TV rights, then their regional sports channels in trouble with limited cricket content.
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