IMO, this is actually a bad decision because the name Tata Sky itself is a brand. The name as well as their logo is an emotion for many people. Their logo itself is quite fancy and attractive.
But, some changes have to be accepted even though they are unacceptable. Whether it's the name change or logo change, they'll always be strong competitors!!
If they desperately need a new name. They can go for Tata Dish Service. With Tata and a satellite dish logo. Tata Entertainment Service or Tata Satellite TV works too. Even something like Internet Dish Jingalala wouldn't hurt.
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