Direct-to-Home operator TataSky will add 20 new channels shortly as it has introduced a new compression technology to its network, a move that has disrupted services to nearly 17,000 subscribers in the past couple of days.
The company, which offers over 300 channels, would add the channels despite capacity constraints on account of improved compression standards and shifting to upgraded MPEG 4 format.
Shortly, soon, very soon, in coming days, all these words do not define any fixed amount of time. So anyone can use these words for any specific amount of time.
I think TS announced the 20 channel addition shortly to please their existing customers so that they dont ditch TS due to no signal problem and stay with it in the hope of new channels addition.
If you read his interviews...he gives expert and strategic advices...which anyone can apply and grow...airtel is doing that...bandwidth constraint, upgrade, new compression technology, legal options against isro, impact of digitization, rural focus, south india focus, mpeg4 migration completion by June 2014 etc etc...