Why should there be even a small logo? Anything that is not part of the picture is a distraction and covers part of the picture. If there were a genuine purpose being served one could still understand. But putting it there just to cater to morons, is just plain stupid and a disservice to the majority of people. As for my frustration, it's from people like you who do not seem to understand that 'logos', 'show titles', 'DTH subscriber IDs', all sorts of 'ticker messages' etc. and even 'subtitles' are a nuisance and an intrusion that interfere with my experience of enjoying the program. Why this is so hard for most Indians to understand is beyond me.