supermachi
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Top Tamil Nett box office collections worldwide in the first half of 2015
1. I (Tamil + Telugu + Hindi): 190 cr
2. Kanchana-2 (Tamil + Telugu): 98 cr
3. Yennai Arindhaal (Tamil + Telugu): 78 cr
4. Massu (Tamil + Telugu): 63 cr
5. Anegan (Tamil + Telugu): 49 cr
6. Kaaki Sattai (Tamil only): 47 cr
7. Uttama Villain (Tamil + Telugu): 38 cr
8. O Kadhal Kanmani (Tamil + Telugu): 33 cr
9. Komban (Tamil only): 31 cr
10. Romeo Juliet (Tamil Only): 22 cr
A look at how Kollywood has fared so far in 2015
Till June 26, there have been a record 107 Tamil releases this year. Out of this, 11 can be called hits, having made a profit for producers, while four recovered their cost of production. The first half has witnessed a 13 per cent hit rate. In comparison, last year saw a mere eight per cent.
Highlights of the first half
* ‘Small is beautiful’ seems to be the key to success. If the returns from films such as Kaaka Muttai, 36 Vayadhinile and Demonte Colony are anything to go by, a new trend seems to have emerged. Niche films made on a tight budget (Rs. 2.5 cr. to Rs. 5 cr.) with no stars but with offbeat content have worked.
* Superstar-driven films, where the salary of the star is almost 50 to 55 per cent of the production cost (Uttama Villain, Massu Engira Masilamani) have not worked. The message is loud and clear; star salaries and star director remunerations have to come down if such films are to be successful.
* A film like Kanchana-2 (budgeted at Rs.18 cr., including Raghava Lawrence’s salary), became a blockbuster.
* Promotions are a must to create a buzz around the film to get an opening. Big-hero ventures and small films need to be promoted differently. Big stars too, like in Bollywood, should promote films to create hype.
* The satellite market has crashed. Due to the boom in production, there has been a glut of films. Television companies have stopped buying films, as they feel they are overpriced and the return from movies shown on television has declined over the years. The satellite rights of three of this year’s hits have not yet been sold.
* The overseas market for Tamil films, especially the U.S., Australia and Europe, has increased by 10 to 15 per cent. The phenomenal success of Mani Ratnam’s O Kadhal Kanmani in the U.S. is an eye-opener. At the same time, the once-profitable avenue of Telugu dubbing rights has considerably come down with the failure of big-hero films. The only Tamil film dubbed into Telugu that has done good business is Kanchana-2.
Source: http://www.thehindu.com/features/cinema/halfyearly-report-card/article7361515.ece
1. I (Tamil + Telugu + Hindi): 190 cr
2. Kanchana-2 (Tamil + Telugu): 98 cr
3. Yennai Arindhaal (Tamil + Telugu): 78 cr
4. Massu (Tamil + Telugu): 63 cr
5. Anegan (Tamil + Telugu): 49 cr
6. Kaaki Sattai (Tamil only): 47 cr
7. Uttama Villain (Tamil + Telugu): 38 cr
8. O Kadhal Kanmani (Tamil + Telugu): 33 cr
9. Komban (Tamil only): 31 cr
10. Romeo Juliet (Tamil Only): 22 cr
A look at how Kollywood has fared so far in 2015
Till June 26, there have been a record 107 Tamil releases this year. Out of this, 11 can be called hits, having made a profit for producers, while four recovered their cost of production. The first half has witnessed a 13 per cent hit rate. In comparison, last year saw a mere eight per cent.
Highlights of the first half
* ‘Small is beautiful’ seems to be the key to success. If the returns from films such as Kaaka Muttai, 36 Vayadhinile and Demonte Colony are anything to go by, a new trend seems to have emerged. Niche films made on a tight budget (Rs. 2.5 cr. to Rs. 5 cr.) with no stars but with offbeat content have worked.
* Superstar-driven films, where the salary of the star is almost 50 to 55 per cent of the production cost (Uttama Villain, Massu Engira Masilamani) have not worked. The message is loud and clear; star salaries and star director remunerations have to come down if such films are to be successful.
* A film like Kanchana-2 (budgeted at Rs.18 cr., including Raghava Lawrence’s salary), became a blockbuster.
* Promotions are a must to create a buzz around the film to get an opening. Big-hero ventures and small films need to be promoted differently. Big stars too, like in Bollywood, should promote films to create hype.
* The satellite market has crashed. Due to the boom in production, there has been a glut of films. Television companies have stopped buying films, as they feel they are overpriced and the return from movies shown on television has declined over the years. The satellite rights of three of this year’s hits have not yet been sold.
* The overseas market for Tamil films, especially the U.S., Australia and Europe, has increased by 10 to 15 per cent. The phenomenal success of Mani Ratnam’s O Kadhal Kanmani in the U.S. is an eye-opener. At the same time, the once-profitable avenue of Telugu dubbing rights has considerably come down with the failure of big-hero films. The only Tamil film dubbed into Telugu that has done good business is Kanchana-2.
Source: http://www.thehindu.com/features/cinema/halfyearly-report-card/article7361515.ece
