Hi all! Sorry been kind of busy hence not getting time to be more active on forum and participate in discussions.
Coming to this topic, i would like to ask broadcasters what nice content r they offering which deserves high price? Be it any genre content quality is extremely poor. If content cost is escalating bcoz acquisition is steeper then broadcasters should come together and object same. Also please don't pay more to get famous people onboard programs, reduce other expenses too. After this have confidence on ur content, decide ad revenue / subscription revenue ratio and let consumers decide. Right now no one will be interested in spending more bcoz of financial crunch and poor programming.
Another question i have for broadcasters, till now ur average channel cost in bouquet comes out quite affordable so what is so wrong in giving them at less price on standalone basis. Consumers have right to chose rather than be forced into bouquet system.
Now coming to operators, yes in previous regime they got into long term deals with broadcasters at huge discounts but tell me did they pass on benefit to subscribers? Remember channels being priced at Rs. 20, 30, 40, 60 and even Rs. 100 by these operators. Why did not they give channels at affordable rates on standalone basis? Answer is simple broadcasters and operators wanted to just make people opt for max chs that too making good profit. Broadcasters earned in advance , became tension free thus continued to give bad content and too many chs with same stuff while operators kept base pack price high to earn profit and had all sorts of policies to make us shell out more.
Rajat bhai u r saying that cable operators in small areas gave channels at very low price but then what about under reporting which was rampant and we all know cable consumers still face many issues with regard to reception of channels or service.
TRAI Tariff Order is right step to empower us as well as protect rights of other stakeholders. NCF capping will bring down bill and so will reduction in channel prices. NCF or channel slabs can be altered by operators based on their preferences bcoz obviously diff operators have varying investment going into running business. DTH ops have transponder cost, cust care, constant tech upgrades or upkeep, salaries , taxes and host of other expenses so NCF is essential