Discussion TRAI announced important changes in the Tariff Order

[rajib022]

Sun was giving all sports, major Infotainment and English channels at 280

In hd pay 50 get all sports hd including Sss1, 2 now same costs 123* excluding tax

* dishtv & airtel aslo were giving all sports with 265-285 (without tax), but past is past bro, now accept the new trai rules and search again which bouquet whether we can save some money !!! I am giving time again for search the bouquet which I can activate & getting most channels for may family & kids. I spent more than a month for selecting my choice bouquets last January- February by visiting every details of the particular pack

 

[IamTRoy4]

Can you share pack details/links. What channels are offered in 200. I dont think popular channels will come except one or two. What is their NCF ?

see here yourself www.sundirect.in/addons
their Curated Pack's NCF is less than 100rs.

 

[KGF]

Sun was giving all sports, major Infotainment and English channels at 280

In hd pay 50 get all sports hd including Sss1, 2 now same costs 123* excluding tax

Sun is not popular outside of TN. And you couldn't get HD channels for low price.

 

[Ashok Varma]

TRAI is an authority for every stakeholder involved. They don't make rules only for DTH. Since there are such MSOs operating in difficult areas, they have set the base NCF at Rs. 130, to provide them a fair revenue!

TRAI have worst analytics, comparing between big DTH with 1 crore consumers and small MSO with 1000 connections for calculating basic NCF. NCF should vary with size of the DPO.

 

[sng_shivang]

TRAI have worst analytics, comparing between big DTH with 1 crore consumers and small MSO with 1000 connections for calculating basic NCF. NCF should vary with size of the DPO.

Earlier, things were directly related to the service. In my 3 tier city, Siti Cable used to offer ALL channels (except discovery for no reason) for ₹200/pm. You can't beat that. Service was okayish and there was occasional downtimes but it was tolerable. On the other hand we also had a Tata Sky connection paying ₹50 more and receiving much lesser channels but I was satisfied by the service and almost zero downtimes.

After the new TRAI regulations, all was messed up and I ultimately ditched the Siti Cable connection for Dish TV.

 

[Siva]

Boquet

Ala carte of tamil channels

For hd

Let's take first bouquet for now.
As per new rule, any channel with MRP above Rs.12 cannot be included in a broadcaster bouquet.
Ignoring that, the Ala-carte sum of the channels in above bouquet is 69.
As per new rule, the bouquet price should not be below 46.

So some changes will be required to retain the bouquet.
First bring down the Ala-carte price of SUN TV andd KTV to Rs. 12.
Then the Ala-carte sum will become 55 and bouquet can be priced at 36.6
The bouquet subscriber will get a benefit of 3.4 rupees.

Ala-carte sum is 82, possible minimum bouquet price is 54.
The pack is already priced above the ceiling.
If 19 becomes 12, Ala-carte sum is 61, minimum bouquet price is 40.7.
SUN can price the bouquet anywhere between 40.7 and 61.

Let's take the example of Sun Tamil basic HD bouquet which costs Rs. 70 today.

It has Sun TV, K TV, and Sun Music HD channels at 19 each. The rest of the channels are priced at 9,6,1,9.

Scenario 1:

If they decide to keep the premium channels at ₹19 only, those 3 channels would individually cost ₹57 and the bouquet can only have the other 4 channels. The total of those 4 channels is 9+6+1+9=₹25. To satisfy the new rules, if Sun makes a bouquet with these 4 channels, the price can be not lower than ₹16.75. So let's assume they keep it ₹17.

The final price of those 7 channels now come to 19+19+19+17=₹74, which is ₹4 costlier than the current price.

But given the fact that Sun network, even now gives only a 14% discount on this bouquet right now and they decide to continue the same discount, they can even keep the bouquet price at 22 making the effective cost of the 7 channels 19+19+19+22=₹79, which is ₹9 costlier than the current price.

Scenario 2:

It might be unlikely that Sun will keep all three channels at 19, they might reduce KTV and Sun Music to ₹12 and keep only Sun TV at ₹19. In that case, the bouquet will have 6 channels costing ₹49 individually. The bouquet price can't be lower than ₹34. So, If Sun keeps the bouquet price at 34, for the 7 channels, it would cost 34+19=₹53, resulting in a saving of ₹17.

Like in Scenario 1, if Sun decides to continue the current discount of 14% only, the bouquet can even cost ₹43. So, for the 7 channels, it would cost 43+19=₹62, resulting in a saving of ₹8.

Scenario 3:

They could keep only Sun TV HD at ₹20 and alter the al-a-carte prices of the other 6 channels as below.

12+12+11+11+9+5, which brings the total al-a-carte cost excluding Sun TV to ₹58. The bouquet price can't be lower than ₹39. If Sun keeps the bouquet price at 39, for the 7 channels it would cost 39+20=₹59, resulting in a saving of ₹11.

Like in the previous two scenarios, Sun can continue to keep the current discount of 14%, and the bouquet can cost ₹50, making the total cost of the 7 channels ₹70, which is the same price as now and results in no savings.

Sun network is actually having the lowest discounts on bouquets, even now. So they might have the least impact due to the amendments followed by Sony and Star. Zee would have the highest impact, as they have their bouquets in a most irrational manner with 1 high-value channel and the rest low-value channels in most of their bouquets. Let's see what unfolds in the coming days!

 

[Sparker0i]

Zee would have the highest impact, as they have their bouquets in a most irrational manner with 1 high-value channel and the rest low-value channels in most of their bouquets. Let's see what unfolds in the coming days!

Zee packs all their channels in 1 bouquet. They are the worst and because of their bouquets my channels would fill up fast and i was never able to select their bouquets.

 

[WizarD]

Let's take the example of Sun Tamil basic HD bouquet which costs Rs. 70 today.

It has Sun TV, K TV, and Sun Music HD channels at 19 each. The rest of the channels are priced at 9,6,1,9.

Scenario 1:

If they decide to keep the premium channels at ₹19 only, those 3 channels would individually cost ₹57 and the bouquet can only have the other 4 channels. The total of those 4 channels is 9+6+1+9=₹25. To satisfy the new rules, if Sun makes a bouquet with these 4 channels, the price can be not lower than ₹16.75. So let's assume they keep it ₹17.

The final price of those 7 channels now come to 19+19+19+17=₹74, which is ₹4 costlier than the current price.

But given the fact that Sun network, even now gives only a 14% discount on this bouquet right now and they decide to continue the same discount, they can even keep the bouquet price at 22 making the effective cost of the 7 channels 19+19+19+22=₹79, which is ₹9 costlier than the current price.

Scenario 2:

It might be unlikely that Sun will keep all three channels at 19, they might reduce KTV and Sun Music to ₹12 and keep only Sun TV at ₹19. In that case, the bouquet will have 6 channels costing ₹49 individually. The bouquet price can't be lower than ₹34. So, If Sun keeps the bouquet price at 34, for the 7 channels, it would cost 34+19=₹53, resulting in a saving of ₹17.

Like in Scenario 1, if Sun decides to continue the current discount of 14% only, the bouquet can even cost ₹43. So, for the 7 channels, it would cost 43+19=₹62, resulting in a saving of ₹8.

Scenario 3:

They could keep only Sun TV HD at ₹20 and alter the al-a-carte prices of the other 6 channels as below.

12+12+11+11+9+5 which makes bring the total al-a-carte cost excluding Sun TV to ₹58. The bouquet price can't be lower than ₹39. If Sun keeps the bouquet price at 39, for the 7 channels it would cost 39+20=₹59, resulting in a saving of ₹11.

Like in the previous two scenarios, Sun can continue to keep the current discount of 14%, and the bouquet can cost ₹50, making the total cost of the 7 channels ₹70, which is the same price as now and results in no savings.

Sun network is actually having the lowest discounts on bouquets, even now. So they might have the least impact due to the amendments followed by Sony and Star. Zee would have the highest impact, as they have their bouquets in a most irrational manner with 1 high-value channel and the rest low-value channels in most of their bouquets. Let's see what unfolds in the coming days!

I have a different thought on pricing in Scenario 2.
SUN TV is the most important and flagship channel from SUN network, so I don't think they will take any decision that could affect the reach and rating of SUN TV channel. In case they decide to retain the higher prices, they may do it for the other popular channels.

 

[satyajeet]

see here yourself www.sundirect.in/addons
their Curated Pack's NCF is less than 100rs.

Not a single pack below 100 NCF. All are around 130 and providing FTA channels..
All dth provide FTA without counting it for NCF. Let me know if they charge less thn 100 NCF. Screenshot will help

 

[Velu61]

I have a different thought on pricing in Scenario 2.
SUN TV is the most important and flagship channel from SUN network, so I don't think they will take any decision that could affect the reach and rating of SUN TV channel. In case they decide to retain the higher prices, they may do it for the other popular channels.

Sun tv sd will be available for rs 12. HD continue to be available for rs 19