“As a first step to transition, all broadcasters need to confine advertising to less than 30 minutes with immediate effect. The consequences for not conforming, given the stance Trai is taking, can be paralyzing and will lead to prosecution. This will be strictly enforced by Trai from 1 June,” IBF secretary general Shailesh Shah said in a communication to members.
From 1 July, every television channel that offers news services needs to confine advertising to 20 minutes per hour, while all other channels have to limit this to 16 minutes.
This will be in force until 30 September, following which the 12-minute rule will be enforced.
