US travellers plan to take more lesiure trips next year: Mark Travel survey

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According to a report by Michelle Baran in Travel Weekly, travellers plan to increase the number of leisure trips they will make in the next year. As per the results of a poll conducted in the USA, by Leede Research Group - commissioned by the Mark Travel Group, 24 per cent of travellers plan to increase the number of leisure trips they take in the coming year, while 22 per cent said they would cut back on trips. The poll results further indicate that 34 per cent of the respondents were cutting costs in other areas so they could afford to travel, but 32 per cent would make fewer trips, eat out less, take shorter trips and opt for less expensive vacations because they can't afford the kinds of trips they would like.

The survey, conducted in early May, 2011, indicated that Europe and the Caribbean have lost market share. For example, this year, 16 per cent of respondents said they planned to visit Europe on their next air-inclusive vacation, compared with 18 per cent of respondents last May and 19 per cent in May 2009. The Caribbean dropped to 11 per cent, compared with 16 per cent last May and 13 per cent in May 2009. Only 12 per cent of respondents said they planned to book their next air-inclusive vacation through a travel agent, and the likelihood of using a travel agent increased with the age of the respondent. Among those aged 25 to 44, 10 per cent said they planned to book their next trip using an agent. That portion rose to 14 per cent among those age 45 and older.

For those who planned on using an agent, Europe and the Caribbean were the most popular destinations for their next booking, with 24 per cent of respondents saying they planned to book their next trip to Europe and 21 per cent choosing the Caribbean. After that, 12 per cent indicated Hawaii for their next trip, ten per cent the Asia-Pacific region, nine per cent Orlando and Las Vegas, four per cent Mexico, two per cent Central and South America and one per cent California. Overall, the market appears to be coming back to normal with booking windows gradually increasing, according to the survey.
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