UTV Action Telugu welcomes Lord Ganesh with gusto


31 Jul 2011
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MUMBAI: Ushering in the celebrations of Ganesh Chaturthi in Hyderabad, UTV Action Telugu has tied up with ‘Pahelwan Ganesh’ - the second largest Ganesh Pandal in the city. As the city gears up to celebrate the auspicious festival, the channel is set to splash the festive fervor amongst its viewers by joining hands with the 30 feet high ‘Pahelwan Ganesh’ at Begum Bazaar. UTV Action Telugu will be the sole sponsor at the pandal for the 11 day revelry.

Having launched recently, UTV Action Telugu takes forward its positioning as the ultimate action destination in AP by associating with the renowned ‘Pahelwan Ganesh’ that symbolizes power and strength - characteristics of a true Action hero. Magnifying the jubilation of the season, the association will see the entire pandal alongwith the Ganesh procession trolley being branded by the channel. This is not all! The channel will also have a special troupe perform the ‘Lejhim’ dance for its audience on the seventh and tenth day of the 11 day long festival.

Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Action Telugu says, “It gives us great pleasure to celebrate the Ganesh festival alongwith our viewers. Having tied up with the ‘Pahelwan Ganesh’ which is the second largest pandal in Hyderabad, we aim to connect with the entire city in a big way and actively participate in the celebrations.”

“We are very happy to be associated with UTV Action Telugu and offer a unique experience to the people who visit our pandal. Our pandal is amongst the oldest in the city and being the second largest we witness a huge number of devotees every year. This year the devotees can enjoy the added attraction of traditional Lejhim dances organized by UTV Action Telugu”, add Jai Shri Krishna Yadav mandal, the organizers of the pandal.
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