Videocon Doubles Subscriber Base in 8 Months


7 Apr 2011
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New Delhi : Just eight months after securing its first two million customers, Videocon d2h, a provider of direct-to-home (DTH) services for India, has reached four million subscribers. A customer of Irdeto, a global software security and media technology company, Videocon d2h implemented and launched their services using Irdeto’s robust end-to-end pay-TV solution suite in 2009 to help diversify into the rapidly growing, highly competitive Indian pay-TV market.
The Videocon d2h solution includes Irdeto’s complete end-to-end solution for new pay-TV platforms – including its conditional access (CA), middleware and customer care and billing systems – to offer highly effective content protection, plus customizable user experience and billing.

Working closely with Irdeto to maximize cost effectiveness and ease of deployment, Videocon d2h rapidly delivered a DTH offering across India featuring a 300-channel service with the most sports and Real HD channel, India’s first HD 3D active channel and the most regional language channels to correspond with a highly diverse mix of cultural and religious interests. The customized solution includes a customer interface in 10 different languages, a feat not possible on most competing platforms. Videocon manufactures the standard definition and High Definition 3D set top boxes.
Irdeto’s end-to-end solution has enabled Videocon d2h to: Offer over 300 channels to suit a diverse array of interests,customize program delivery and billing systems to ensure consumers enjoy a distinctive user experience that stands out from the competition. Using Irdeto’s technology, Videocon was able to accommodate two million subscribers in the first 18 months of operation and doubled subscriber counts in the subsequent six months,easily manage the complexities of pre-paid billing for a transparent and effective process that keeps consumers updated with details of their credit levels and top-up requirements at all times,develop and implement new applications on Irdeto’s Java-based middleware platform without the need to turn to external IT consultants for expensive middleware modifications and to test and fine-tune new applications in order to maximize and expand revenue stream potential.

Read more Here,,,,
good going d2h....:tup
I think TataSky might have lowest growth rate in all DTH players.
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