Buddy just search about Netflix India business model, they r already modifying it to expand subscriber base and coming out with affordable + ad supported plans.
Both TV and Digital will grow and will have strong viewership across varied demographic base.
Young people may be hooked to OTT but they prefer watching TV too. Already Both the mediums r seeing growth, ofcourse with mobile internet being affordable streaming has seen massive growth but on large screen TV holds upper edge and will continue to hold so.
Everything can do well on TV is content is good,,scheduling is good and pricing is affordable. Hybrid TV+OTT bundle plans r prefered by youth too so that they can tune into any medium to watch favourite content as per their convenience.
Also just sometime back even Netflix reported losing many subscribers worldover even though in International Markets still OTT us cheaper than DTH/Cable and as i have stated being dependent on OTT for entertainment has its set of issues.
In India DTH/Cable TV pricing is very affordable and has ability to reach far wider areas while not only for large population broadband + OTT is very costly to afford and above all broadband internet reach remains very less. Even if internet, OTT become affordable and easily accessible still there r lot of hassles in searching / watching content online and TV holds edge if broadcasters cater propeely to audience needs