For People who watch ZeeTV, Sony, StarPlus, Star World and Colors, it doesn't matter whether it is SD or HD except for the award function programmes . For movies (English movies in particular ) and sports the Hd experience is very comfortable.
But TS has one movie channel each in English and Hindi ( StarMovies and Star Gold) against the above 5 channels with serials and sop operas. This shows their ignorance and failure to target HD customers. This is the reason HD lovers now prefer D2h over TS and existing TS customers(HD) are migrating .