Zee Cinema launches in Indonesia


22 Mar 2011
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Zee Entertainment Enterprises Ltd (Zeel) has launched its Hindi movie channel Zee Cinema on Indonesian DTH services provider PT Nusantara Vision’s OkeVision.

OkeVision is one of the largest providers of DTH service in Indonesia.

Zeel business head for the APAC Region Tarun Mehra said, “As Bollywood movies are very popular all over the world, launching our best Bollywood channel with OkeVision falls in sync with the demand, as we mutually understand the potential of the market and look forward to exploring it together.”

Added MNC Group director Handhianto S Kentjono said, “Zee Cinema strengthens OkeVision’s positioning as the best and most complete choice for movie lovers. With its unique, down-to-earth, yet captivating programming, Zee Cinema definitely is a destination for a niche but large and loyal market of Bollywood movie fans across Indonesia.”

Zee Cinema boasts of over 3,000 titles in its library.

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