JitendraKumar
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ZEE Family App was launched in 10 Asian Pacific countries including Singapore, Thailand, Hong Kong, Australia, New Zealand, Japan, Indonesia, Israel, Fiji & Philippines in the first week of Feb'15. The response has been outstanding in terms of daily subscriber pick up. To further strengthen the product offering two new channels have been added which are & TV HD and TEN CRICKET (Ten Cricket excluding Australia, New Zealand and Hong Kong). The current conversion from download to usage is above 80% for ZEE Family.tv, which indicates potential of this user friendly Application. ZEE Family App which provides immediate access to our viewers in APAC countries to watch various ZEE channels Live & Catch Up, will also now be able to enjoy "& TV HD channel and TEN CRICKET" on their handsets and Tabs. The contemporary look of the & TV HD channel will surely appeal to the progressive diaspora in the Asia pacific region.
"Currently the App is on free trail till March 31st and will be launched as a pay product from April 2nd ensuring high quality and hassle-free viewing experience of the ZEE Family channels with Catch up options"saysMr. Sushruta Samanta, Business Head Asia Pacific.
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