I Think we need to add creativity and innovation also on of the perimeter while evaluating, Like some of DTH players has come out with customer based solutions, Like airtel removed NCF for customer on some of the packages.
Dish TV and D2h has launched Only box offer, Which give flexibility to switch between dth companies, Like Tata sky launched 3 years warranty program.
Hope in next survey we shall add these things also
Regards
GV