Zee Keralam will go on-air in November 2018, with a robust programming calendar that will be a mix of both fiction and non-fiction shows along with an extensive movie library and star-studded events line-up
Shows
Zee Keralam will go on-air along with its HD feed .The programming line-up includes seven fiction shows, three non-fiction shows and one morning show.
With inspiring stories of a girl whose nakshatram and physical appearance doesn’t limit her from taking charge of her life in Swathi Nakshatram Chothi to ZEE’s most popular dance format Dance Kerala Dance Zee Keralam will be a platform for every Malayali .
Movie Line-up
Furthermore, the channel has a strong movie line-up that includes blockbusters including Mohanlal, Hey Jude, Aami and Madhuraraja to name a few.
Launch Event
The mega launch event “Vismayraava” is a wondrous and magical evening marking the beginning of the channel’s journey with some of the biggest celebrities from Mollywood, Kollywood, Tollywood & Bollywood. The event is scheduled to take place in Cochin in the month of Nov and is the channel’s first up-close showcase to the people of Kerala.
Brand Slogan
The brand proposition “Neithedukkam Jeevitha Vismayangal” i.e. “Let’s weave wonders in life” is brought alive on the channel in a stellar visual packaging based on the inner spark and radiance that inspires people to be extraordinary.
Zee announces launch of Zee Keralam; to go on air in November 2018