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Zee Marathi expands primetime with new show at 10.30 pm

Bapun Raz

Staff member
3 Nov 2010
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MUMBAI: Zee Marathi is expanding its primetime slot from 27 June by launching a new show, Guntata Hriday He, every Monday to Saturday at 10.30 pm.

Guntata Hriday He is a story of relationships caught in the whirlwind of emotions, laced with an element of suspense making it an emotional thriller.

Zee Marathi is also launching a new bi - weekly show, Madhu Ithe An Chandra Tithe (MICT), starting 1 July, every Friday and Saturday between 9.30 pm-10.30 pm.

MICT is a mixture of light hearted stories based on the interesting and hilarious experience revolving around honeymoon.

Zee Marathi business head Nikhil Sane said, “Our constant focus continues to be building a locally relevant entertainment destination for our core TG which is women and their families, and we will be fulfilling that through a number of initiatives on our channel, be it our content or our promotion.”

Sane added that the content offerings on the channel will also have significant online and on-ground touch points, making it an entertaining and all-inclusive experience for the audience.

The GEC is currently offering a variety of fiction and non-fiction programs with five fictions based on a variety of content with romance, social issues, family drama and two reality shows in its daily prime time slot.
Along with these, the channel has many weekly family entertainment offerings like game shows (Home Minister), cookery (Aamhi Saare Khavayye) and other genres.

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