Zee TV celebrates completion of its 20 Years with YOU!

mmadhankumar

The Earth will be better without Us..
Staff member
Community Manager
Joined
6 May 2012
Messages
4,848
Reaction score
9,503
On this day in the year 1992, Mr. Subhash Chandra pioneered the concept of satellite television in India and Zee TV was born! Zee TV will, this year, complete a glorious run of 20 years entertaining India. As a gesture of gratitude towards viewers for their loyalty and support over 20 years, the channel announces ‘Sa Re Ga Ma Pa LIVE’, a series of entertainment nites across India. These entertainment extravaganzas featuring the most memorable singers of Zee TV’s longest-running singing reality show ‘Sa Re Ga Ma Pa’ and the hottest dancing sensations from India’s top-rated dance reality show ‘Dance India Dance’ will take the cities of Pune, Delhi, Mumbai, Ahmedabad, Rajkot, Dehradun, Bhopal, Aurangabad, Kanpur and Lucknow by storm all through October!

‘Sa Re Ga Ma Pa’ is easily the oldest and the most iconic property Zee TV has produced, followed religiously for over 18 years by lovers of music across the world. The show has unearthed and lent India’s music fraternity some of its most prized jewels. ‘Dance India Dance’, the only definitive platform for dance on Indian television, continues to enjoy a cult following and remains India’s No. 1 reality show. It has revolutionized dance as an art form and changed the way dance and dancers are perceived in India. Both shows have made superstars out of India’s common man and so the channel has plans of celebrating its 20th birthday with the viewers of India through ‘Sa Re Ga Ma Pa LIVE’ - concerts that let them interact with their favorite artistes from these two iconic properties.

With a reach of more than 168 countries and access to more than 650 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Over the past two decades, Zee TV has driven the growth of the satellite and cable industry in India. It was the first media company to be listed on the national stock exchange.

The popularity of Zee arises from its keen understanding of Indian culture. Since its launch in 1992, Zee TV has been keenly aware of its role as a medium of influencing public perception and introducing societal change. As a result, Zee TV has addressed burning social issues through its programming content from time to time. Be it raising a voice against domestic violence through ‘Ghar Ki Lakshmi-Betiyaan’, generating awareness and sensitivity around the issue of autism through ‘Aap Ki Antara’, presenting the harsh reality of girl child-trafficking through ‘Agle Janam Mohe Bitiya Hi Kijo’, questioning public mindsets about women getting remarried through ‘Punarvivaah’ or enunciating the importance of education amongst women in ‘Afsar Bitiya’, Zee TV has pioneered socially relevant television programming.

Zee TV’s shows like ‘Saanp Seedi’, ‘Antakshari’, ‘Hum Paanch’, ‘Tara’, ‘Gubbare’, ‘Astitva … Ek Prem kahani’, ‘Saat Phere’, ‘Kasamh Se’ and ‘Banoo Main Teri Dulhan’ were ahead of their time and are remembered even today. They made household names out of actors like Navneet Nishan, Niki Aneja, Mohan Kapoor, Divyanka Tripathi, Rajashree Thakur, Ratan Rajput, Sushant Rajput, Prachi Desai, Ram Kapoor, Ankita Lokhande, Avinash Sachdeva, Rubina Dilaik, Karan V. Grover and Suhasi Dhami. Zee TV’s reality shows made the likes of Sonu Nigam, Shaan, Annu Kapoor, Pallavi Joshi, Shreya Ghoshal, Kunal Ganjawala, Geeta Kapur, Remo D’souza, Terence Lewis, Shakti Mohan, Salman and Dharmesh sir celebrities in their own right! Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and today is available across five continents, taking Indian entertainment to the World.

So, join ZEE TV in the celebration of its 20th birthday as ‘Sa Re Ga Ma Pa LIVE’ comes to your city with an explosion of entertainment


http://www.indiantelevision.com/release/y2k12/sep/seprel29.php
 
Zee celebrates 20 years

33mvfnl.jpg


As a gesture of gratitude towards viewers for their support ZEE announces 'Sa Re Ga Ma Pa LIVE', a series of entertainment nights across India.These entertainment extravaganzas will feature the most memorable singers of 'Sa Re Ga Ma Pa' and dancing sensations from 'Dance India Dance' will perform throughout October!
 
RE: Zee celebrates 20 years

Zee at 20: Subhash Chandra walks down the memory lane

A milestone of 20 years is a defining moment in any organisation's life span. It is a reason to celebrate, when the dream we envisioned two decades ago has blossomed. We are now at an inflection point, a position from where we have to leapfrog and move to the next growth trajectory.

In 1992, Zee was established with strong values, focusing on Customer, Excellence, Creativity, Integrity, and to this day we still espouse these values. It is my belief that the key attributes that we have adopted since inception are Vision and Innovation; not just in thought, but in action. This has helped us to achieve domain expertise and consistent growth levels, emerging as industry leaders with a single-minded focus on realising aspirations.

We have a proven track record, which provides us with an enviable 30-channel network, reaching 650 million viewers across 168 countries. With a financially robust business model and a professional team, we are one of the largest content producers and aggregators globally.

The business of entertaining people is a good one to be in and there has never been a better time than now, especially in countries, where discretionary incomes are rising and people are seeking quality family entertainment.


Our offerings span varied genres, General Entertainment, Movies, Music, Sports, Lifestyle covering most languages across the world. For 20 years we are dedicated to creating and showcasing engaging content that can be enjoyed by people anywhere.

Our shareholders' value has grown at a compounded annual growth rate (CAGR) of 30% since listing on the stock exchanges. The result of thought leadership, execution excellence, robust value system, capable talent pool, and most importantly an all-encompassing insight into viewer pulse, along with a natural flair for innovation.

Zee-Logo.jpg

In an age of fast-evolving preferences, brand loyalty is the last thing that can be taken for granted by marketers. Translated into actionable units, this tells us to strive even harder in order to maintain our leadership and sustain the momentum that we have created for ourselves.

It is with a sense of pride that I enumerate some of the significant developments in the last fiscal. Zee TV became the first Indian channel to be granted the landing rights in China. This will enable us to cater to the large audience base in China, and will open the doors to Indian entertainment.

Our distribution joint venture, Mediapro Enterprises, in a short span of time, has been successful in creating efficiencies in the entire value chain. Zee also launched one more niche channel, Ten Golf in FY'12.


During the year, we were ranked at an impressive 217th position in the ET Top 500 Companies Report, which was higher than many multinationals in India and chosen as the no. 1 media company by the Fortune Magazine.

2011 was challenging for the global economy, as well as the entertainment industry. Against this backdrop, we have had a sterling collective performance that deserves special mention.

India's Television industry is poised for a quantum leap, riding on the digitisation wave. From mere aspiration, digitisation is now going to become a reality over the next few quarters. As per the latest FICCI KpMG report, the Indian Television industry will grow from Rs 329 billion to around Rs 735 billion in the next five years. This provides us with a huge opportunity to grow in the coming years.

I strongly believe that, with the digitisation drive and consolidation in the cable industry, the ability to control the market share in terms of quality, technology and service will rest with few dozen players, rather than the 60,000 cable operators prevailing today. The market for pay services will have to develop and evolve over the next three to four years, as the current ARPU levels are extremely low.Consolidation is expected in the DTH market as well, since it is not at a profitable level at this stage. Only with increase in the ARPU levels, broadcasters will be able to invest in better quality programming, otherwise it remains an unviable proposition for many players.

On the other hand, the production industry also needs to be more organised. This will bring in correction in programming costs, which have escalated drastically and unduly. In addition, the industry needs a better and comprehensive rating system, crisscrossing the entire length and breadth of the country. This will help the industry to recover the enormous losses that currently prevail. I am sure that with the elimination of anomalies, the industry is poised for an attractive growth in the coming five to seven years.

Over the years, our employees have demonstrated remarkable loyalty, and take great pride in using their talents and experience to build our global brand and businesses. With a strong emphasis on building organisational excellence through 'Samwad', an HR initiative, we are on our way to create an even greater workplace environment.

Finally, I thank our board of directors for their support and exemplary guidance. I also take this opportunity to express my gratitude to all our stakeholders, who continue to repose faith and trust in us over the years.

As a dedicated team focused on delivering exceptional service, that add real value to all stakeholders, we are ready to drive the business forward for the next 20 years and beyond.

Indiantelevision.com > News Headlines > Zee at 20: Subhash Chandra walks down the memory lane
 
Zee TV was founded by Subhash Chandra and was launched in India on 1 October 1992, becoming the first Hindi satellite channel ! Happy Birthday To Zee ...
 
3hrs birthday extravaganza? Tune in to the Rishton ka Happy Birthday special episode TONIGHT at 7:30pm onwards....On ZEE TV
Zee-Logo.jpg
 
Chronology of Zee's 20-year journey
Source: Indiantelevision.com Team

1992: Birth of an Indian broadcast company


Subhash Chandra Goel, a rice trader from Hisar, launches private satellite channel Zee TV on 1 October 1992 by leasing out transponder on AsiaSat owned by Hong Kong billionaire Richard Li's Star TV.

The company was originally incorporated as Empire Holdings Ltd on 25 November,1982 which was later changed to Zee Telefilms Limited with effect from 8 September, 1992 following its entry into the business of entertainment software.

1993: Zee goes public

Zee Telefilms files for an IPO in September 1993, wherein 8.2 million equity shares of 10 each were offered to the public at a premium of 20 per share. The Company was listed on Bombay Stock Exchange (BSE) on 25 November, 1993 becoming the first listed media company in the country. The move marked the beginning of Zee's transformation into an integrated media company with satellite broadcasting, cable and direct-to-home besides print and new media.

1994: Ventures into music and education


Zee Records, the music-publishing arm of Zee, commences operations. The company also forays into education sector with the launch of Zee Education as a division of the company.

1995: The year of Big Bang expansion

Entry into cable distribution

Zee ventures into cable distribution with wholly-owned subsidiary Siticable Networks which commenced operations as an MSO in Delhi. The year also sees the biggest ever tie-up in the Indian broadcast industry with media baron Rupert Murdoch's News Corp buying 50 per cent stake into Siticable.

Channel launches


The company launches two more channels - Hindi news channel Zee News and Hindi movie channel Zee Cinema.

International debut


Zee TV goes global with launch in United Kingdon to tap into the Indian diaspora

1996: African safari


Zee TV launched in Africa on MultiChoice digital platform

First cable channel

Siti Channel
launches as the first cable channel in India relaying movies and local content.

1997: Music channel launch


Music Asia launched later rebranded as Zee Music and is known as Zing in its present avataar.


1998: America calling

Zee TV USA launched offering cricket and Bollywood films to the large Indian dispora in that country. Zee Cine Awards dedicated to award excellence in the Hindi film industry instituted.

1999: Divorce with News Corp and regional foray


The four-year-old partnership with Rupert Murdoch breaks as Zee buys News Corps 50 per cent stake in Asia Today, Siticable and Programme Asia Trading Company.

Launch of regional channels


The company announced its entry into the vast regional market with the launch of four umbrella channels under the umbrella brand of Alpha, namely Alpha Marathi, Alpha Bangla, Alpha Punjabi and Alpha Gujarato.

The company also launches English entertainment channels to broaden its product offering. Zee English and Zee Movies launched.

During the year, the education division of the company was demerged and transferred to a separate subsidiary company namely, Zee Interactive Learning Systems Ltd.

In September 1999, the company acquired Zee Multimedia Worldwide thereby bringing the international operations including the broadcasting business of ZMWL under the company's control.

2000: Asian expansion and distribution ventures with Viacom and MGM
Launches Internet over Cable services - Becomes first cable company in India to do so. Enters into content distribution joint ventures with MGM and Viacom and launches pay bouquet of channels in the Asian region.

2001: Experiment with film production

The company enters film production with Gadar: Ek Prem Katha by funding the film produced by old Zee hand Nitin Keni. The film went on to shatter box office records by becoming the highest grosser film of its time.

2002: ETC acquisition


The company got a foothold into Punjabi language market with the acquisition of a controlling stake in ETC Networks Ltd, a company engaged in production, marketing and distribution of two television channels with a leading presence in Music and Punjabi language segment.

2003: Launch of niche channels


Launches five new channels for the DTH market viz. Action cinema, Classic cinema, MX, Premier cinema and Smile TV. Launches a premium fashion and style channel Trendz targeted at the fashion conscious Indian consumer.

Enters into a distribution tie-up with Rajshri Pictures for theatrical distribution of films in India.

2004: Direct-to-Home entry

Dish TV, India's first direct-to-home platform launched

2005: Zee pads up, gets into sports broadcasting

Zee Sports launched to provide a multi-genre sports entertainment package to the viewers

2006: Zee Telefilms demerged


Zee demerges cable distribution and regional channels by creating two new entities Siti Cable and Zee News Limited.

In November 2006, Zee Sports International Ltd, Mauritius, acquired 50 per cent stake in Dubai-based Taj TV Ltd, Mauritius, which owned 'Ten Sports' channel. Also, the company acquired 50 per cent stake with majority representation in the board in Taj Television India Pvt Ltd, Mumbai which is the distribution arm of Ten Sports in India.

2007: Change in corporate identity and launch of ICL


Zee Telefilms renamed as Zee Entertainment Enterprises Limited (Zeel).

Peeved by the Board of Control for Cricket in India's high handedness while awarding broadcast rights for cricket, Chandra cocks a snook by launching Indian Cricket League thereby forcing the BCCI to come out with its own T20 league, the Indian Premier League.

2010: Ups stake in Taj TV


Zee takes full control of Taj TV by acquiring 45 per cent stake in the company and taking its holding to 95 per cent
Launches Ten Cricket - a dedicated 24-hour Cricket Channel, Ten Action+ - sports channel showcasing the best football action from around the world

Launches India.com - Joint Venture between Zee Entertainment Enterprises Ltd. and Mail.com Media Corporation

Launches Zee Khana Khazana – India's first 24-hour food channel and Zee Salaam - India's first Urdu infotainment satellite television channel

2011: Distribution JV with Star

In order to plug the massive leakage of revenues in distribution, Zee joins hands with Star India to launch Media Pro, a 50/50 JV.

2012: First Over-the-Top platform
Launches Ditto TV - India's first and only OTT (Over-The-Top TV) Distribution Platform. Launches Ten Golf – India's first and exclusive 24 hour Golf channel
 
Back
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock