Breaking ZEEL and Sony merger approved by ZEEL board; definitive agreements signed

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Zee, Sony Unlikely To Take Flagship Channels Off Air To Meet CCI Conditions, Says Elara Capital
So according to this report Sony Aath is shutting down. Wow! I wonder why CME even acquired it if it cannot run it properly.

Sony AATH was formerly known as Channel 8 Talkies. It was run by Ashok Surana, founder of Channel 8 productions which used to produce programmes for Aakash Bangla. It was the first Bengali movie channel much before ZBC and Jalsha Movies came into existence.

Later on CME (when it was known as SPNI) acquired this channel and started showing some dubbed programmes and animated shows, alongwith a select range of Bengali movies.

There was absolutely no original content on the channel. It was treated like a neglected child. Now it is on the verge of extinction.

So the only Bangla channel post merger with CME will be Zee Bangla. Sony AATH will die.
 
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So Sony Aath is shutting down. Wow! I wonder why CME even acquired it if it cannot run it properly.

Sony AATH was formerly known as Channel 8 Talkies. It was run by Ashok Surana, founder of Channel 8 productions which used to produce programmes for Aakash Bangla. It was the first Bengali movie channel much before ZBC and Jalsha Movies came into existence.

Later on CME (when it was known as SPNI) acquired this channel and started showing some dubbed programmes and animated shows, alongwith a select range of Bengali movies.

There was absolutely no original content on the channel. It was treated like a neglected child. Now it is on the verge of extinction.

So the only Bangla channel post merger with CME will be Zee Bangla. Sony AATH will die.
It has potential to be the first regional rerun channel. They have so much content. It can work great. Also taking an FTA approach can help too.
 
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