NXTDigital expands footprint across India with 40 new NXTHubs

The NXTHubs launched electronically across 13 states are equipped with the latest advanced digital distribution system (ADDS).

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By Abhinav Kumar

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NXTDigital, the media arm of the Hinduja Group has launched 40 NxtHubs across India and along with a value-added app for its last-mile owners or cable operators. The integrated digital distribution company offers digital cable, Headend-In-The-Sky (HITS), broadband, content and teleshopping. 

Earlier in August this year, the company had launched a pilot in Ranchi under the “Umeedo ki Udaan” tagline. Now, on Thursday at an event in Hyderabad, the new 40 NXTHubs were launched electronically across 13 States, including Andhra Pradesh, Telangana, Gujarat, Uttar Pradesh, Maharashtra, and Karnataka, amongst others.

The NXTHubs are owned and operated by the company itself. They are equipped with the latest advanced digital distribution system (ADDS) that distributes over 650 digital TV services received via satellite to cable operators and their customers.

HITS working
Via: Mondaq

HITS operator downlinks and encrypts all TV channels at a common facility and then uplinks them to a satellite (head-end in the sky) which are beamed back to various digital cable head-ends for distribution to consumers through cable.

This plug-and-play solution eliminates the need to invest in headend and related technology and allows cable operators to go digital. Apart from video and broadband, these Nxthubs are future-ready to offer a slew of additional services like OTT and WiFi. For this financial year, a total of 100 such Nxthubs are planned by the company. 

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Abhinav Kumar

Editor-in-chief

445 articles published
Abhinav is the Editor-in-Chief at DreamDTH with over 5 years of experience in covering industry developments. He is passionate about staying appraised of the latest developments in the industry and bringing forth their shortcomings. Specializing in DTH, television, broadcasting, and the entertainment sector, Abhinav is dedicated to exploring the happenings in these dynamic fields. Outside of work, he indulges in podcasts and audiobooks and enjoys unwinding with light-hearted, sci-fi, and thriller shows.

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The NXTHubs launched electronically across 13 states are equipped with the latest advanced digital distribution system (ADDS).

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1 thought on “NXTDigital expands footprint across India with 40 new NXTHubs”

  1. Very poor mangment missed a lot of chances to win the market but due to poor magment while taking any desion lost a lot in past 3 years

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